10 Secret Tips To Write Amazing Product Descriptions To Boost Your E-Commerce Sales!

No matter the dimensions of your online store, product descriptions play a key role in your ecommerce business.

Effective product descriptions can possibly lure potential customers. Good product descriptions can potentially influence a sale decision. Great product descriptions can ultimately help improve conversion rates and increase sales.

The technical details, including the utilization of power words and A/B tests, are often the difference between a possible buyer on your ecommerce website and people customers shopping at a competitor with similar products.

Business owners, marketers and copywriters all know the importance of writing product descriptions, but what’s the most effective way to help reach your target audience?

What are Product Descriptions?

A product description may be a sort of marketing copy used to describe and explain the advantages of your product. In other words, it provides all the knowledge and details of your product on your ecommerce site.

These product details are often one sentence, a brief paragraph or bulleted. They could be serious, funny or quirky. They could be located right next to or underneath product titles and merchandise images. They could be scannable selling points or have strong readability.

There are multiple styles and ways to form product descriptions work for your ecommerce store, but there’s far more to them than simple copywriting.

Creating the most effective Product Descriptions

There’s little question product descriptions can help take your business to subsequent level, but what should they say? How long should they be? Which format is best? How does one make the products rank high for program Optimization (SEO)?

Here’s a product description template to follow:

1. Think about the who, what, when, where, why and the way before writing.

This method is usually employed by journalists to supply facts in their stories and it's the primary step in crafting a product description.

• Who is that this product for? The audience are often gender (i.e. male or female), an age bracket (i.e. college students or retirees), a life-style demographic (i.e. new mothers or car enthusiasts) or another defined group of individuals .

• What are the product’s basic details? This includes attributes like dimensions, materials, product features, cost and functions.

• When should someone use the product? Is it meant to be used during a particular time of day, seasonally or for a selected sort of occasion? Just as important is pointing out if a product can or should be used a day or year-round. These details will help speak to the product’s long-term value.

• Where should someone use the product? Is it meant for indoor or outdoor use, for your car or your home?

• Why is that this product useful or better than the competition?

This could be anything from quality to value to features. Think about the merchandise benefits to your customers and consider how images can complement your product copy.

How does the merchandise work? This might not be necessary for each product, but it’s a must have feature if you're selling anything with moving parts or electronics.

Let’s now dive into ways to form your product pages and landing pages shine.

2. Determine the most effective format to explain your products.

When beginning to craft your perfect product description, it’s important to work out the most effective format to use.

Since some internet buyers only scan text on websites, it'd be helpful to use bullet points that cover the foremost important product details. Bullet points should generally be used for specs (like dimensions) or short phrases (like features) in order that they are quick and straightforward to read.

Unfortunately, bullet points aren’t always the most effective way to tell a product’s story and convince target customers that they're watching an excellent deal. They could look cold and clinical on a page rather than engaging the shopper’s emotions or imagination.

To avoid those common mistakes and pain points, use prose instead.

By writing a paragraph (three or more sentences) or two about the merchandise , retailers can set the scene and help the consumer realize why their life up to the present point has been incomplete without it. It might seem daunting, but after some practice, it'll become habit and even (gasp!) fun.

This is your opportunity to be a touch creative and establish a voice (personality and tone) for your brand. Just imagine you’re at a celebration , telling someone you’ve just met about the merchandise . How would you describe it in order that they might understand how great it truly is?

This brand voice permeates every aspect of your online marketing: social media, SEO, paid search — every customer touchpoint. Unique, compelling copy makes your products more relevant for search engines and other marketing mediums that value original content.

3. Choose goals and KPIs to live success of your product descriptions.

You need goals to live the success of product descriptions.

“But this is often getting to take an extended time,” you would possibly be thinking, especially if you believe product descriptions from your distributors or manufacturers. And you’re right, this isn’t a fast process. However, if you'll plan to writing product descriptions using the formula above, you'll begin to ascertain a spread of benefits:

• An increase in conversion rate.

• A decrease in cart abandonment.

• A lower return rate.

• Fewer calls from shoppers.

• Improved organic search rankings.

There are countless product description examples, including on platforms like Amazon, Designate and Shopify.

4. Make your product descriptions short and sweet.

Don’t overthink it. Use conversational paragraph-long descriptions to interact fans and ideal customers also as quick bullet points with need-to-know specs to concisely convey the foremost important information for internet buyers .

5. Use storytelling to your advantage.

Does your product have a backstory that’s particularly special to you? Chances are high that it'll be particularly special and endearing to your audience, too. Use that story in your product description to feature more character to your item, engage your audience and win hearts and minds.

6. Don’t be afraid to boast.

Here’s how you're taking the merchandise description formula above one step further. Is your product differentiated through a founder’s expertise? Is your product better due to years of testing? Is it hand-crafted? Does it get strong social proof with testimonials and merchandise reviews?

Call that out!

Tell a far better story in your short product description paragraph by including tidbits of detail that prove why your product is best than the remainder . Don’t be afraid to call drop, either.

7. Get technical to win trust when needed.

If you've got a more technical product, don’t be afraid to urge within the weeds together with your product description. Convince your customer your brand’s expertise within the industry by providing all possible details they’d got to know before they ever even need to ask.

8. Know when to point out and not tell.

Text isn’t always the most effective way to describe your product. If you're getting too wordy, believe how you'll simplify.

Images determine and are better remembered by customers. If possible, boast your product during a visual that explains exactly what the merchandise does.

9. Know when to point out , tell and describe.

Other than graphics, videos are often an efficient thanks to showcase the way to use a product or why it's better than others. Many brands use videos, graphics and text to drive the purpose home.

10. Don’t be afraid to be unique.

While a brief paragraph description on a product page may be a best practice, know when that isn’t what your audience wants. Every industry and online business is exclusive . Do you know your customer well enough to understand they won’t read that product description? Are all of your customers scanners?

Pull out the content that's most vital to them and find engaging, visual ways to urge all the relevant information to them with none headache. Your buyer personas should inform the general form and approach toward your product descriptions, including the web site design and white space on the page.

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.