Stop Doing These Common E-Mail Marketing Mistakes!!

Want to improve the open rate and conversion rate of your next email marketing campaign? Add these five elements to your email marketing and see how much better it may be.

If you've come this far, we hope you're convinced that email campaigns are still effective and that you're ready to start a new one. Great! Here are the five most important aspects of email marketing to apply.

1. Personalization and segmentation of emails

Address your subscribers by their first names whenever feasible. Emails containing a name in the subject line are 26 percent more likely to be opened than those without.

It's as simple as adding a field to your email newsletter sign-up or contact form to get a subscriber's name.

Segmentation is the process of breaking up your main list of subscribers. Creating an email group for each iteration of your customer avatar is, in the end, the finest email list strategy. You can additionally segment your data by geographic region, age, or client status. Segmentation ensures that you send emails to your subscribers that are relevant to their needs.

A segmentation campaign's goal is to allow your subscribers to self-separate by expressing their preferences.

Subscriber List Segmentation

You could wonder, "How might one go about segmenting subscribers?"

Consider the following scenario: your employer is hosting a webinar on how to install a new refrigerator. You run an email campaign and send three marketing emails to promote it:

• The First Promotional Email: How to Tell If Your Refrigerator Is Still On

• Second promotional email: 4 Kitchen Energy-Saving Techniques

• Third promotional email: Let us Show You How to Install a Fridge

Keep track of which emails are being opened and which inside links are being followed. This data reveals what your subscribers are passionate about. You can sort them into groups based on this information.

You may deduce a couple of things if the second email received a lot of clicks. To begin with, those subscribers might be environmentally conscious. They place a premium on energy efficiency, lowering their carbon footprint, and reaping the financial rewards of cost reduction. They could also be frugal shoppers seeking for methods to save money. In any case, you now have enough information to guide your efforts.

Finally, readers who open email number three may have recently acquired a new refrigerator. They'll be excellent prospects to view your webinar in this instance. They may also be willing to pay for the installation of their new cooler.

A "still interested?" campaign or a flash sale campaign are two other segmentation campaign ideas. Your subscribers' every click [or lack thereof] is a piece of data about them.

Clicks reveal what your subscribers are interested in and what works for them.

If they don't connect, you'll know what they don't like and what isn't going to work.

Not every consumer has the same requirements. As a result, sending them all the same emails will inevitably backfire.

2. Tracking email campaign metrics

What exactly is that remark? "What you don't measure, you can't improve." That, I believe, is all there is to it.

Taking a chance on anything new can feel like a gamble. You can rely on us. We've all made a few email marketing blunders. The most important thing is to get started measuring metrics as soon as possible.

You may begin tracking metrics from the very first email blast you send by...

• Do you know how many people have opened it?

• Calculate the number of individuals who clicked on the links.

• Check to see if they purchased anything.

These stats will be extremely useful in your future email campaign (or even just your next email!).

The following are the most important ones to keep a watch on:

• Is your email marketing campaign getting sent to their inbox, or is it being marked as spam?

• Is your email list actually opening their emails, or are they being deleted?

• Click-through rate: Did they read the email content and click on your links if they opened it?

• Did they unsubscribe as a result of receiving this email?

A built-in campaign monitor is included in most email marketing software systems to keep track of all the key data. Knowing these numbers can help you fine-tune your strategy in the future.

3. Email Scheduling

Like your content marketing strategy, your email marketing strategy should be consistent and well-planned. Your performance metrics may be affected by the timing of your email blasts.

Consider this scenario: Do you want to get business emails while you're eating dinner? Your clients are likely to enjoy being unplugged and/or away from work whenever you do.

Emailing is best done between the hours of 8 a.m. and 5 p.m. According to research, Thursdays are the most productive days for sending emails, followed by Tuesdays and Wednesdays. Weekends and Mondays have lower open rates than other days of the week.

However, there is no one-size-fits-all solution for sending emails. Allow your metrics to guide you.

4. Send a Welcome Email

Do you recall that guy you met at the supermarket? Isn't it about a month ago? Brown hair, a tall frame, and a witty shirt? No? That makes sense because you forget about someone three weeks after meeting them [unless there is some other connection]. Your clients will have no recollection of you, just as you have no recollection of that fake character.

It's critical to secure inbox real estate while you're still fresh in the recipient's mind. Sending a welcome email is the finest thing to do.

The welcome email serves a number of purposes for you and your company.

First and foremost, it raises brand recognition. Tell subscribers what to expect from you, the newsletter, your company, and so on.

5. Email Marketing Strategy

If you've made it this far, you're undoubtedly familiar with it. The essential principle is to be focused. You've made it to the big leagues! It is not a good plan to focus on your campaign only when you have free time. This will not result in the kind of return on investment that email marketing may provide for your company.

Subscribe, Engage, Convert, Excite, Ascend, Advocate, and Promote

Knowing that our mission is to successfully guide our consumers through these eight processes affects how we approach each step of our email marketing.

We hope that wasn't too much information! You've already taken a step toward better email marketing campaigns by reading this post.

Interested?

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Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.