7 Marketing Techniques Your Competitors Haven’t Tried Yet

In the era when almost every brand features a strong online presence, standing out from a crowd are often extremely difficult.

We all have corporate blogs, run social media accounts, send weekly email newsletters, and perhaps even offer downloadable resources. With our social media feeds updating every few seconds and new articles being published constantly, gaining a minimum of some traction may be a complete success for many companies.

Of course, traditional marketing techniques are crucial for building a long-term marketing strategy. But to spice up your visibility, you would like to diversify your marketing efforts. Rise above the noise. Do something your competitors haven’t done yet. And you’ll see your audience start noticing you.

Sometimes, the simplest thanks to improving your digital marketing strategy is by applying overlooked marketing techniques just like the ones during this article.

Here’s why you ought to think outside of the box

Social media accounts of the many popular brands are filled with posts that rarely receive 10 likes, including small companies and startups.

By limiting ourselves to the foremost popular marketing methods, we’re just blending within the oversaturated market. While we all act identically, how are we getting to outperform our competitors?

It always takes creativity to be noticed. And before you come up with an impressive marketing campaign, you'll leverage the subsequent marketing techniques. They won’t guarantee your traffic will skyrocket, but they’ll surely assist you improve brand awareness and reach more people (some of those methods perform especially well for the precise niches).

7 Marketing Techniques Your Competitors Haven’t Tried Yet

It’s important to understand what your competition is doing and the way they’re achieving their marketing goals. But it doesn’t mean you ought to be doing precisely the same things.

Why attempt to outrun your rivals once you can simply go the opposite way? Using different marketing approaches, you'll become the primary to spot the foremost effective methods and succeed there. Here’s what you would possibly want to undertake.

1. Launch a native ad campaign

Native advertising has been growing rapidly for a previous couple of years.

By the top of 2020, US advertisers will devote almost two-thirds of display budgets to native ads. However, consistent with the recent research conducted by CMI and Outbrain, only 26% of marketers are utilizing native advertising to succeed in their target audiences. It means the remainder 74% still miss the chance to enhance their content performance.

If you haven’t heard much about native advertising, we’ll define it for you.

Native advertising may be a paid marketing method that involves using ads that fit seamlessly into the planning of the platform upon which they seem. Unlike typical banner ads, native ads are non-intrusive and don’t hurt the user experience.

You can find native ads in your social feeds (yes, those ads from Booking.com you begin seeing whenever you come from your vacation are native ads), below articles (remember the ‘you may additionally like’ content?), or among product cards on eCommerce sites.

It takes time to create an efficient native advertising campaign. But it’s well worth the effort:

· Native ads registered an 18% higher lift in purchase intent than traditional banner ads.

· Consumers checked out native ads 53% more frequently than display ads.

· 70% of users claimed they might rather discover products or services through content than traditional advertisements.

How to make native advertising work for you? It’s all about time, testing, and ongoing optimization. Still, you'll start by following these simple steps:

· Set clear goals and be realistic.

· Select the proper native advertising platform. You could either accompany a little native advertising network with strong local publisher connections to market your local business or advertise on an outsized platform that partners with the foremost popular publishers worldwide.

· Align your campaign goals with campaign content. Does one want to get more newsletter subscribers? Why would your visitors do it? Give them an incentive. Show them the worth.

· Research your audience.

· Remember about the buyer’s journey. If your goal is to create brand awareness, you’ll be targeting people that haven’t heard of your brand before (obviously). So don’t attack your visitors with overly promotional content about your brand.

· Check out creative insights by Taboola trends before creating a billboard.

2. Publish survey research

Anyone having a client base or website traffic can conduct survey research. Your own research will become a source of unlimited traffic to your site, an awesome link-building opportunity, and a fast thanks to building credibility.

What does it fancy to conduct research?

· Idea.

· Questions.

· Audience.

· Survey.

· Evaluation.

· Infographics.

One more significant advantage of survey research is that it is often repurposed in multiple ways. While you would possibly want to format original research as an e-book to capture your audience’s emails, you'll also feature the research leads to a blog post, incorporate it in your newsletter, etc.

3. Get traffic from Quora

I’ve been doing marketing on Quora for quite a while. This question-and-answer website has huge marketing potential for several companies.

Having 300 million monthly users, Quora can assist you to increase your brand visibility significantly.

What’s Quora marketing like?

From a platform where you'll find the answers to your personal questions, Quora evolved into a worldwide knowledge domain. Now you'll find people posing for product reviews, solutions, business-related tips, etc. This is often how entrepreneurs willing to recommend their company appeared on Quora.

Based on my very own experience, I should say Quora is extremely effective for promoting mid-price segment products to the audiences located within the US.

If your company fits this description, you ought to definitely try using Quora for marketing.

Here are a couple of tips for building a successful Quora marketing strategy:

· Create a reliable profile. Show it’s a true author your answers. Add the maximum amount of information as it’s possible. Create a bio, describe what’s your area of experience, add your photo and education details, link to your social media accounts.

· Follow people and topics. This would allow you to stay track of the latest relevant answers and build connections.

· Answer fresh questions. Look for keywords that are relevant to your topics and appearance for questions that are still being discussed.

· Look for questions that rank on the primary page of Google search results. Your answers to those questions will gain far more traction. To seek out these questions, you’ll get to use a keyword research tool. Learn more about the subject within the Ahrefs blog.

· Provide real value. First of all, Quora has strict policies, and it bans answers that are marked as spam. Moreover, your audience isn’t blind, and that they see when they’re tricked.

PRO TIP: If your answer got banned, but you don’t accept it as true with it, you'll appeal. In most cases, my answers were restored (when they’re really relevant).

The fact Quora performs especially well for companies that provide services to US-based audiences doesn’t mean other companies should use it. If you run a blog, Quora is often an excellent place to place your posts ahead of more people. Find the questions relevant to your topics and answer them adding a link to the first blog post.

4. Stay active in online communities

There are many online communities where you'll distribute your content. Among the foremost popular ones are GrowthHackers, Quuu, and Medium.

5. Register for The HARO Newsletter

If you’re trying to find effective link-building strategies, this system is for you.

HARO, or Help A Reporter Out, is a web service helping journalists and content marketers to urge quotes from the general public. After you register, you’ll start receiving daily source requests. When there’s a subject associated with your area of experience, write a solution, send it, and await the journalist to succeed in bent you.

Contrary to guest blogging, answering HARO questions takes much less time and delivers more significant results—some journalists write for premium websites that rarely accept guest posts.

6. Leverage gamification

Gamification is vital to improving customer engagement.

Gaming techniques, like contests, scoring systems, and incentives help brands build brand loyalty, connect with more prospects, and increase conversions (you may need never wanted to shop for this wine storage cabinet, but they’ll provide it for half the worth if you win!).

You can gamify almost any stage of customer interaction. There are two things your whole campaign is going to be built on – your goal and your audience’s interests. From there, you'll start arising with a thought, its translation, incentives, etc.

One of the foremost details is that you simply shouldn’t overcomplicate things. It often happens that I see great campaigns I’d are happy to participate in just if they hadn’t provided numerous rules and conditions.

Here are a couple of campaigns that would inspire you:

McDonald’s offered an interactive advent calendar, with new special offers or gifts being unlocked a day during the festive season.

7. Build meaningful relationships

Marketing isn’t almost posting content or running creative campaigns. It’s about relationships—not only together with your prospects and customer avatar but with other brands also.

Host interviews

Wondering about the way to drive more traffic to your blog? Host interviews. Come up with a subject and ask niche experts about their opinion thereon. You could either use their quotes to enrich specific points in your posts or publish full interviews. Whatever option you choose, don’t forget to say an expert within the title.

Search for popular companies on LinkedIn and get in touch with the relevant people working there. The names of massive brands will add credibility to your articles. Don’t forget to send a link to interview participants once it goes live in order that they might share it from their personal social media accounts or the company ones.

Collaborate with brands

Collaborative marketing may be a technique many brands overlook. Everyone gets excited when another co-branding campaign of popular brands sees the sunshine, but hardly anyone thinks they might do an equivalent with a corporation nearby.

Summary

There’s no one-size-fits-all solution when it involves growing your brand. And sometimes it seems that the primary thing arising to business owners’ minds once they hear the word “marketing” is social media marketing.

But if you would like your marketing strategy to deliver great results, you would like to face out, test different approaches, and run campaigns your competitors haven’t even thought of yet.

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

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