Broadcast Email Inspiration

Broadcast emails are a key part of every marketing strategy.

They’re the emails that are most frequently sent to your main list and are either promoting something or keeping your relationship with a subscriber.

For example, a broadcast email is an email that a flight company sends to its subscribers talking about flight deals they’re running immediately (a promotional email). Or, it’s a weekly email newsletter that a business sends to its subscribers as we do with DM Insider (a relational email).

If your email can check one among the below, then it’s a broadcast email:

It was manually sent

It was sent to your “Main List” of email subscribers

It was sent to subscribers NOT in an automatic follow-up campaign

It’s time-sensitive

And, businesses send tons of them. These emails are incredibly important to our marketing strategies because they keep our subscribers up-to-date on what’s happening with our business and most significantly, our products.

If you’re having trouble producing broadcast emails or need more clarification on what they're, here are 7 examples to point out to you what broadcast emails are all about.

Example #1: Canva

Canva sent this broadcast email to its main list to inform them that they put 60 million photos into their Canva Pro subscription.

Example #2: Fossil

Fossil sent this email to their subscribers to allow them to realize their 60% off sale.

Example #3: Turo

Turo sent this broadcast email to inform their subscribers that they created Zoom backgrounds for them.

Example #4: The City of Glendale, California sent a broadcast email to their subscribers to offer them links to necessary resources for little businesses within the area.

Example #5: Gap features a campaign for “Mystery Deals” that they’re letting their list realize during this broadcast email.

Example #6: The LA library sent this email to their subscribers to spotlight the reading activities they’ve launched this spring, including virtual librarian storytimes.

Example #7: Shutterstock curated an inventory of the simplest design tools for businesses and sent an email to their list to market it.

In marketing, broadcast emails play a crucial part in reaching your goals. Use broadcast emails to market new offers and to stay in a relationship together with your subscribers by giving them valuable information they’re curious about.

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

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