Collaborate With Influencers To Get Sales!

Be honest, when’s the last time your eyes glazed over because you saw a sponsored post or #Ad caption?

Still, you’re not alone, If it was recent. Instagram saw over 6 million sponsored posts last year, effortlessly breaking the previous year’s all-time high.

The problem? Social media users are getting used to big-time influencers pushing products. They’ve learned to spot advertisements, and they don’t always like it. Only 18 of social media users told a survey they trust sponsored advertisements over general consumer content like reviews.

But the question isn’t whether you should try influencer strategies outside of sponsored posts. Of course you should. The question is what are those strategies?

In this post, we’ll look at organic influencer strategies that increase engagement and ROI.

“ Product seed” by gifting free products

Does it sound counterintuitive to Increase ROI by giving more products away? But it works.

As ever, in influencer marketing, it all comes back to social evidence. Social evidence is the psychological phenomenon behind influencer marketing. However, we’ll trust that product, If we see someone we trust with a product. After all, there’s a reason Nike paid Michael Jordan so much to wear its shoes.

The problem, however, is when sponsored influencers lose this authentic connection with their audiences.

How do you escape the cycle of paying influencers for sponsored posts? How differently are you supposed to penetrate their followers?

One way is to start seeding new, organic relationships with backers by giving away products. See who responds. See which influencers resonate with your gifts. See which ones reach out to you because they’re so happy to find a fit. Chances are, these are the influencers capable of giving you the engagement you seek.

Create organic content together

62 of followers agree it’s unethical for influencers to promote a product they don’t use. The result People can tell when influencers are faking it. And when sponsored posts start to feel robotic, they generate nearly no engagement.

The obvious result is to pair up with an influencer to produce organic content.

The crucial difference between brand ambassadors and influencers ambassadors are real people who don’t do it for a living. They enjoy your product already and love talking about it — so they might as well get paid for it.

Brand ambassador relationships go deeper than the pay-per-post model. They connect your brand ambassadors to the success of your campaigns. The more deals you earn, the more income the ambassador draws. It’s a mutually advantageous relationship. The incentive lands on both sides to do the best marketing they can.

There's also the halo effect to consider your brand takes on the stylish traits of the influencers you engage.

After all, what company wouldn’t want loyal, influential brand ministers on its side? Just keep in mind that some upfront investment will be necessary here. possible brand ambassadors will expect product samples. They’ll hope marketing materials. And they could do with some guidance on how to best represent your brand. However, you’re leaving it up to their best guess, If you don’t provide that guidance.

Get collaborating

There’s nothing wrong with financing posts. But when you want further engagement, advanced AOV, and long-term relationships with professional influencers, not every sponsored post is going to feel like enough. Use these strategies to go beyond the sponsored post. Your followership will award you with deeper brand fidelity.

Interested?

BOOST YOUR ROI TODAY

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.