Content Marketing Must Have Tools!

Have you been trying to find fresh ideas on the way to amplify your content marketing strategy? Do you feel your digital marketing strategy has been stagnant a few times now?

Technology has affected all areas of our lives, including writing and content marketing.

So, how exactly is technology disrupting content marketing? Let’s see!

Technology vs Creativity

Creativity and technology have long had a love-hate relationship. Ever since we’ve become surrounded by smart gadgets that deliver us answers to any questions during a heartbeat, we’ve been wondering, “Is it a nasty or an honest thing for the brain?”

Our span is getting slower and our thirst for knowledge is getting lower (as many studies seem to confirm).

But there are many bright sides to advancing technology, including accessibility (i.e. tools making it possible for everybody to create), anonymity (and hence free idea sharing), and free access to information.

When it involves such an ingenious activity as writing and content marketing, technology has come an extended way. It started with “content recycling” tools: tools to “spin” content to make unique copies to re-use across multiple sites. Unsurprisingly, using “tools” to make content like that has been an extended frowned upon practice.

Thankfully, the content marketing industry has matured beyond recognition since then. Lately we've tools that empower writers rather than offering shortcuts.

There are many tools big and little brands can use to spice up your content marketing strategy. For this text , I’ve been using some well-defined criteria:

Affordable (so that it are often employed by small businesses and solopreneurs)

Easy to use (so you don’t need a separate tool or an upscale training to work it out)

Fostering innovation (i.e. offering something new nobody else has been doing)

With that in mind, here are three tools that are disturbing (in a most positive way) the content marketing industry:

Empower Your Message with AI

Simply put, AI (short for Artificial Intelligence) means “teaching” a machine to think and—more importantly—react (e.g. respond, record, etc.) like citizenry would. it's a fast-growing branch in computing affecting all areas of our lives, including – understandably – content marketing.

There are already tons of samples of AI in our everyday life:

• Facebook Messenger are often set to send automatic responses to your Facebook followers on your brand’s behalf

• LinkedIn suggests introductions supported your previous professional interactions (connections, comments and companies).

• Gmail offers a user to write down entire messages supported personal typing habits and past emails.

Another widely discussed example of AI in action is chatbot technology which is in a position to meaningfully help and direct your customers when your team is offline.

No wonder AI found many applications in content marketing: it can empower a writer with data, also as improve their productivity. Evidently, AI also can assist you compose an efficient ad copy.

Broca is a clever marketing platform that uses AI to assist you to compose Google Ad copy. You would need to attach it to your Google Ads account for the tool to research your ad performance and supported that data the tool will generate new ad suggestions.

It’s amazing how the tool may assist you find what your eye may fail to see: which words are triggering actions, which text seems to be underperforming, etc. The tool will keep it up arising with new ad copies so you never run out of tests.

Turning Text into Video with One Click of a Button

Video content creation has long been something most businesses would recoil from. Almost any brand I encounter considers videos are too difficult and too expensive to make .

Yet, video content is important for organic search presence. In some niches, you can't really hope to become competitive without solid video content.

Videos take the simplest of both worlds: They present information visually (making it easier to consume) and that they provide search crawlers with many information to crawl. Visual content is strictly what it takes to form content easier to know and a brand faster to remember:

When half the human brain is devoted directly or indirectly to vision, from day one it's our primary sense for understanding the planet around us. With 70% of visual receptors in our eyes, it only takes 150 milliseconds to acknowledge and symbol and 100 milliseconds to connect a aiming to it. Our brain processes visuals 60,000 times faster than text and retains 80% of what we see versus just 20% of what we read.

Supplementing text content with visual content (either images or videos or both) may be a good way to amplify your content marketing efforts.

That’s where smart technology can help. InVideo offers text-to-video functionality which may save your team’s time while allowing your brand to consistently create video content.

The process is surprisingly fast and smooth:

• Copy-paste your text into the video editor

• Let the tool analyze it and choose related images. InVideo will distribute your text among slides, pick background music, transitions, etc.

• Review the resulting video and tweak it in order that it's perfect. You could turn your own images into videos or keep those InVideo selected.

Composing Text Supported By Semantic Analysis and Co-Occurrence

Semantic analysis may be a branch of linguistics that explores connections among concepts and entities (i.e. names of places, people, brands, etc.)

Google has been actively using semantic analysis to create an honest understanding of what each topic consists of and hence how relevant each web document is to every search query.

Text Optimizer is that the tool that helps you identify those connections supported search snippets Google returns for a specific search query. One among its most impressive features is its ability to assist you build entire sentences. Aside from being an excellent writing help, it also assists in arising with content ideas. Look, I’d never consider this text angle without the assistance of this tool:

Conclusion

Our lives are being defined and refined by fast-evolving technology that has only been catalyzed by the worldwide pandemic. More and more businesses are browsing digital transformation, therefore the digital space is return more competitive.

The old marketing adage “Content is King” is (and will remain) true within the new marketing strategy. But the technology is changing the ways content is made and delivered.

To stay competitive, every brand should keep it up top of key technologies that are getting to drive change within the content marketing industry.

The web is getting more competitive and faster, while engaging the customer is becoming tougher . To yield results from their content marketing efforts, brands got to always be innovating, learning and testing (new software, new tactics, etc.)

Interested?

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