E-Commerce Marketing: How To Make Your Store Easy to Buy?

There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.5 trillion in sales globally by 2023. Even after the consequences of the COVID pandemic subside, the worldwide appetite for the convenience of online shopping isn't departure , particularly during the busy season . Selling online is that the way forward for retail.

But the competition is additionally increasing. Unless you sell a really niche product, likelihood is that , you’re not the sole one. It’s increasingly important that you simply cement your brand in customers’ minds with not just your products but the experience of shopping for them.

Shift to the mind of the buyer — from selling online to purchasing online. What do shoppers most value? In many cases, it’s their time. They need stores to cater to when, how and where they need to buy . You need to supply an omnichannel experience that follows them through the whole buying journey seamlessly.

To meet what modern buyers want — and at now expect — you would like to supply a frictionless purchasing experience. Frictionless purchase provides exactly what a client needs within the moment that they have it without them having to believe it. It eliminates points of hassle that lead a would-be customer to abandon their cart and choose to buy later (or, worse, shop elsewhere).

In this guide, we’re sharing the five steps to achieving frictionless purchase on your site along side a number of the tools to assist optimize your tech stack to realize them.

How To Make it Easy to Buy?

Your marketing worked. The customer is on your site. They found something they love, and they’re able to buy. All the hurdles are cleared, right?

Not exactly. The sale are often more tenuous than you realize, even after an item is within the shopper’s cart. In fact, the typical cart abandonment rate (based on 44 reported statistics) is supposed to be almost 70%.

Here’s what you would like to try and do to foster conversions and make it as easy as possible to finish the acquisition .

1. Prime your site for purchase.

The road to get starts before they hit the checkout page. You would like a stunning site that inspires confidence in your brand and makes customers want to shop for your products again and again. If you’re not an internet developer, you'll use tools like Shogun Page Builder to simply design a gorgeous site that entices shoppers to get . Shogun is an intuitive drag-and-drop solution for creating and managing page content that allows you to design a custom site without counting on coding or developers.

2. Personalize the experience.

Another thing to think about with the experience you provide is to tailor it to the customer. Customers expect if they’ve shopped with you before, you won’t treat them sort of a stranger and can ease the trail to get . In fact, 63% of shoppers expect their purchase history to direct personalized encounters from brands.

Create custom storefront experiences with LimeSpot. LimeSpot Personalizer is an AI-powered personalization platform that empowers marketers and ecommerce professionals to deliver 1:1 personalized shopping experiences across web, mobile, emails and ads. LimeSpot makes it easy for brands to make a customized storefront experience for every customer.

3. Optimize your checkout experience.

Reasons for cart abandonment vary (and we’ll mention more of them below), but one study found that 21% of internet buyers within the us have abandoned their shopping carts thanks to an extended , complicated checkout process. The checkout experience may be a key place to scale back friction and there are variety of tools which will assist you roll in the hay . Adding a digital wallet to your checkout is a simple initiative . Shoppers expect your payment gateway to incorporate either Apple Pay, Google Pay or similar. But don’t add too many — the goal is to make an easy checkout experience

4. Help them find what they need .

Another potential point of friction for customers: finding what they need to shop for . Some customers reach your site looking to browse the inventory, et al. have a transparent idea what they need . No matter their intent, anyone who lands on your site should be ready to find what they have without having to dig. Here are some solutions which will help.

5. Persuade them to buy.

Sometimes customers just need a touch extra nudge to urge them to plan to their order. From inventory callouts to ratings and reviews or leveraging user-generated content, there are variety of the way to amplify your powers of persuasion, and there are variety of solutions which will help.

Let your loyal customers do the talking with Yotpo. Reviews from existing customers are a strong conversion tactic. And their importance is constant to grow. Consistent with one survey, 34% of consumers report checking reviews of companies and services more frequently than they did before the 2020 lockdown. But the way to get customers to go away reviews and leverage them efficiently? Tools like Yotpo help businesses generate plenty of product and site reviews, photos, videos, Q&A and other user-generated content and use them to drive traffic and conversions.

Interested?

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