Google Ads For Ecommerce

Your brand identity is rock solid, your budget and time expectations are reasonable, and your selling proposition is one-of-a-kind—you've taken all the necessary first steps to ensure your firm is set up for Google Ads success.

What's the next step? Ascertaining that your website is conversion-ready.

After all, customers will arrive at your virtual front door thanks to those valuable ad clicks. And before we spend time and money on Google Ads campaigns, we need to make sure the door is wide open to greet each visitor.

Here's how we're going to do it:

• Website CRO Best Practices

• Product Preparation

• Media (Images and Video)

• Lifestyle Images

• Robust Titles and Descriptions

• Live Chat

First and foremost, best practices for website CRO (conversion rate optimization).

Creating a successful eCommerce store? Whew! That's a very different story.

Here are some CRO best practices to ensure that your site is ready to convert visitors into customers:

The Big Three are as follows:

Creating a successful eCommerce store?

1. Errors and Problems with the Website

You can't get people to visit a broken website. As a result, it's critical to guarantee that any website flaws or errors are caught:

Check your site on a regular basis (at least once a month) to ensure that everything is running properly and that there are no high-risk issues or faults.

At least once a month, conduct a website audit.

2. Website Performance

Website speed has a significant impact on your quality score; in fact, Google considers it to be somewhat more important than content(!). Here are a few things to think about:

Because of the smaller size of the device and the sometimes slower connection, mobile users will be less tolerant of sluggish websites.

3. Mobile Participation

• Mobile devices account for 60-65 percent of all website visits. As a result, make sure your website is mobile-friendly!

• Examine your conversion path: while many purchases are made on desktop computers, much of the research is done on mobile devices. To put it another way, think about each phase of your buyer's journey so that you can make it as simple as possible.

Checklist for Increasing Conversion Rates

Now it's time to put those best practises to work. First and foremost, go over this CRO checklist to ensure that customers have an easy time purchasing from your site:

Everything is in working order.

• The website loads quickly (in around 2-3 seconds) (use PageSpeed Insights to measure this)

• Your contact information (email and phone) is in the header or footer.

• Customers want to know that they can rely on you.

On product pages, there are reviews.

• Badges of verification (secure payment, BBB, SSL, guarantees, free returns, etc.)

• This improves the credibility of your website and brand.

• Make a badge out of anything you offer (free shipping? Make a badge out of it! Returns are free? Badge! It's a lot more fun than reading text.)

Checklist for Website Speed Optimization

• Select a "light" theme.

• A talented developer can greatly increase the speed of your site—but don't rely on customising too significantly.

• Make sure your photographs are scaled correctly.

• PicResize is a good option.

• Reduce the size of your images without sacrificing quality

• TinyPNG is a good option.

• Limit the number of plugins/apps you use.

• Limit the number of products displayed on category pages.

• Examine the speed of your website.

• PageSpeed Insights is a useful tool.

• Aim for a decent user experience rather than a perfect score.

Preparing the Product Page

The most crucial pages on your website are your product pages. In most cases, it's your traffic's landing page: your first impression.

Many companies invest a lot of time and effort into optimising their homepage, but they overlook the product pages that buyers visit. What's the worst case scenario? Only product pages can benefit from smart shopping. So, let's make sure your product pages are shining brightly:

Product Page Checklist:

• Product title and subtitle

• Product description

• Product Media

• Nested Navigation

• Social Proof

• Clear CTA(Call-To-Action)

Media for the Product

Here's the deal with including photographs on your website:

You don't have to be a pro photographer to do this. In truth, to make high-quality photos, all you need is:

• A mobile phone (new iPhones or Samsung do a really good job)

• A pure white background is used.

• Natural illumination is ideal.

• Don't get too close.

• Don't use the flash on your camera.

Also, if you're able to, edit your photos (check Fiverr or pixc for outsourcing options).

That's all there is to it!

Remember that your images should provide context and highlight product specifics. If your product has a distinguishing trait, it's best to describe it in the descriptions and demonstrate it in the photographs.

Use the product description to market the transformation with strong titles and descriptions.

The TRANSFORMATION, not the product, is the focus of the description.

Use the same language as your avatar, but be sure to include the right keywords that Google can recognise. Include particulars.

Dimensions, materials, weight, and features

To connect with Google, use the product titles and descriptions.

Product names and descriptions are used by Google to identify products and provide relevant traffic, so make sure they're "machine friendly" (clear and easy to comprehend). Good descriptions can also be recycled.

Save yourself some time and effort! Quality descriptions can be used as ad text as well as on other product pages.

Live Chat

On your website, we strongly advise using live chat. This is why:

Identify and correct errors

You can collect visitor queries via live chat and produce content that addresses those questions for prospective consumers.

Use tawk.to to add useful information to your product pages and place it near the top of the page.

*Visit https://apps.shopify.com/tawk-to to learn more about Shopify's app integration.

Identify potential stumbling blocks.

What inquiries do customers ask before abandoning their cart? Live chat can give you insight into what is preventing them from making a purchase. What issues do they raise in the chat?

Enhance conversion rates

Sometimes all it takes is a gentle prodding to persuade them to buy.

You'll have a better chance of converting if you're "present" for them throughout their virtual journey.

Interested?

BOOST YOUR ROI TODAY

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.