How To Boost You Online Sales Today?

In our fast-paced world, everyone wants instant results. We would like our food prepared faster, we would like to speak with people instantly, and that we often get impatient when it takes longer than five seconds for an internet site to load. The same is true for those who want to extend the number of sales generated from their website. But as Beverly Sills said, “There aren’t any shortcuts to anywhere worth going.”

1. Keep Your Home Page Simple, and Don’t Overwhelm Your Audience

This may be surprising to a number of you, as many of us assume you’re more happy offering as many products as possible on your homepage to offer your visitors a variety of options. Entrepreneur, however, suggests that offering fewer products on your page with more text describing a selected topic will actually increase overall sales. This works because it allows your company to focus on one or two specific products and answer any possible questions visitors may have.

One great example of a simple, yet effective home page comes from Electronic Arts. Though they provide thousands of gaming titles, you’ll often only find a couple of recent titles mentioned on their home page. Also, note that above their fold, they often only present only a few calls to action.

2. Add Videos to Your Key Conversion Pages

Mashable claims that adding videos to a number of your top landing pages may result in a rise in conversions averaging at 86 percent! Our brains process visual information about 60,000 times faster than text, which suggests that any visitors to your site absorb information in videos better than they might by reading text. Learning about your product or service is going to be far more effective through video than text.

3. Create Ways to Capture Email Addresses

Email marketing remains a really viable method of digital marketing and produces one among the highest ROI across all marketing methods. However, you can’t do any email marketing without email addresses, right? By creating methods to capture a visitor’s email address, you create a chance to bring them back to your website through email marketing campaigns.

4. Build Trust with Testimonials, Associations, and Case Studies

Many companies already understand the importance of social proof, but if you don’t currently have a method to market customer trust on your website, then you’re missing out on its rewards. Things like testimonials, images of your staff, and case studies about your products or services can convince a visitor to settle on you.

5. Create Content That Targets Key Market Segments

Creating quality content may be a sure-fire technique to increase both traffic and conversions to your website, but you ought to also spend a while targeting different market segments. Writing content specific to certain market segments helps you to attract different customers, and it gives you the chance to show your expertise in their industry. It’s a win-win! For example, inspect IBM’s site, where they provide full landing pages to variety of various industries.

6. Incorporate Upselling

How often does a salesperson at a store attempt to upsell you a product? If they’re doing what their superior asked them to try to do, then your answer would be one hundred percent of the time. If people can upsell inside a business, is there a reason you can’t upsell online as well? Shopify suggests that upselling is really 20 times simpler than cross-selling online, though we see the latter more often.

Dollar Shave Club does a superb job of upselling on their blades page, as they draw you in with the promise of every blade being only a dollar, only to reveal costlier, premium options.

7. Clearly Explain Your Value Proposition on Your Landing Pages

A value proposition is just a sentence or two that promotes the worth of your products or services. Any good value proposition should have these three qualities:

It should explain how your product solves a customer’s problems.

It should describe what specific benefits your product will deliver.

It should explain why they ought to purchase from you rather than a competitor.

8. Install Live Chat

Live chat tools are an incredible method to generate e-commerce sales, but they will even be able to address any questions visitors to your site may have. They’re also more likely to be used than a contact form because they generate an instantaneous response. Almost every sort of business website can enjoy this tool, even those that don’t do sales through their site. For a double bonus, you'll also use this live chat tool to collect email addresses.

9. Address Objections

One good way to enhance the standard of your website is to deal with any objections or questions which will not be directly answered through the content already available. As suggested by the Harvard Business Review, it’s more important to specialize in maintaining together with your customers, not your competitors.

Take the time to travel through your site and make an inventory of any hesitations you think visitors may have based on the knowledge already available. Critically evaluate your site during this step—don’t just assume that the visitors are going to be ready to find the answers. You would like to make sure everything is definitely accessible. Once you’ve done this, provide an answer to the issues you uncovered. Not only will this increase conversions across your site, but it'll also make it more user-friendly.

10. Perform A/B testing

With all of the above-suggested tips for increasing sales across your website, the one thing that's most vital is to A/B test all of those changes. Every business is exclusive, which suggests that their customers are unique, and certain things will work for a few businesses that won’t work for others. By A/B testing, you'll make certain to seek out what works best for your website. Here are a couple of tests you'll perform across your site right now:

• Changing up the text in your call to action buttons may be a classic but easy test to run. Don’t be surprised if this easy change leads to a two to 3 percent increase in conversions.

• Test different headlines at the highest of your traffic-heavy landing pages. I’ve had pages leap from a 1 percent conversion rate to a 4.5 percent conversion rate just by testing out different headlines.

• If you've got any stock images across your site, try replacing them with more candid photos of your business or employees.

• For your contact page, test using fewer fields in your contact form. This generally produces a positive result.

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