How To Get Excellent Customer Reviews?

Every successful marketer who’s ever lived knows that word-of-mouth advertising trumps all when it involves generating new business. When your prospective customers or clients hear the opinions of others that have already done business with you, it creates a perception and influences deciding during a way regular advertising never could.

In today's digital world, customer reviews are the new word of mouth. People search for them, they learn from them, and very often, people base their buying decisions on them. Positive reviews of a few company's products or services can spread quickly and cause explosive sales, while negative reviews can stifle sales and cause a business to require a step back.

Luckily, getting great customer reviews is not just about having your products and services out there within the marketplace and hoping for the best. There are specific tactics that you simply can use to make sure customers are satisfied and willing to go away a positive review for others to ascertain.

Why People Check Out Online Reviews

Typically, there are four reasons that an individual would search for a web review:

• To get social proof from customers that have used the merchandise or service

• To learn more about the merchandise they're buying

• To reduce the likelihood of creating a nasty purchase

• To get a far better sense of the product’s benefits and limitations

Naturally, the goal for any business is to urge positive reviews and use them to spice up sales and grow their brand online. Here are five tactics you'll use to urge great customer reviews:

1. Ask for Reviews Across a Variety of Platforms

The first step in getting great online reviews is to form it as easy as possible for people to go away from them. The more effort it takes, the less likely someone is to dedicate the time to go away with the review you would like. Social media and third-party review sites are great platforms to assist get the great word out about your company and your products and services.

Some of the foremost effective ones include:

• LinkedIn Recommendations

• Facebook Business Page

• Instagram

• Manta

• YouTube – create videos and invite reviews underneath

• Google – using the Google My Business feature

• Yelp – claim or add your business to start out getting reviews

• Yellowpages - like Yelp, this is often the digital counterpart of the long-lasting listings book

• Four Square - for brands in hospitality.

• Better Business Bureau – claim your business if it’s located within the US, Canada, or Mexico

There also are many various niche review sites counting on the industry you're therein could also be effective for eliciting great customer reviews. An example would be Trip Advisor within the travel niche or, as mentioned, Four Square for those in hospitality. The key for all of those platforms is to form it simple and invite reviews, so there's no confusion about what you would like your visitors to try and do.

2. Make the foremost of Your Website

Your own website may be a great tool for getting great customer reviews. Your sites and blog posts should be optimized to permit visitors to go away from their comments quickly and simply. You need to also provide a transparent path to all or any of your social media channels and make certain your website is optimized for mobile.

If you've got an e-commerce site, you'll want to think about adding a live chat CHECK choice to receive instant feedback from customers. Which will satisfy people's "I want everything right now" mentality and supply value because it reduces response times and enhances your customer service.

3. Solicit Reviews in Your Emails

If inbound marketing is a component of your process, you'll have an excellent platform to invite customer reviews. As a part of your customer marketing, send a brief email after a sale has been made posing for a review. You'll get the foremost honest feedback possible because people feel as if they're communicating with you one-to-one. which will assist you to boost sales or make the required adjustments if you notice a negative pattern within the responses.

If you do not want to invite a review and make them write their thoughts, consider adding a link to a web survey, instead. Polls or surveys are easy to urge found out, and therefore the data are often analyzed efficiently. With a survey, you get to dictate the knowledge that's collected so you'll also take the chance to find out more about your customers.

4. Incentivize the Review Process

If you discover that you simply aren’t getting the number of reviews you’d like otherwise you a bit like the thought of rewarding your customers, consider adding incentives to the method. Everyone believes their time is effective, so give them a reason to go away a review. Incentives like discounts, coupons, gift cards, or being entered into contests should motivate people and should even boost your sales once they return and shop again.

Birchbox, for instance, incentivizes its customers to go away reviews by offering loyalty-based Birch Points. Since 2010, the brand has grown from a humble beauty products startup to being the world’s sixth hottest subscription service—and loyalty-driven review incentives have certainly played a neighborhood in its success.

5. Work on Your Timing

Asking for reviews at the proper time will assist you to get more out of the method and improve your customer service at an equivalent time. Whether it's on social media, your own website, or in an email, timing is usually important. The last item you would like is to urge under someone's skin at the incorrect moment and find yourself with a negative review that others will see.

Some great times to invite a review include after a client has positively interacted together with your brand, after they re-order a product, if they tag your company or product on social media, if they spend a particular amount of your time browsing your website or if they refer new customers to you. The thought is to approach them once they are feeling satisfied or fulfilled in order that they're going to pass that feeling along within the review.

Final Thoughts

There is really no perfect formula for getting great customer reviews, but if you follow the tactics listed above, you’ll achieve success more often than not. If you would like to prioritize reviews, confirm you task certain team members with the work and permit them to devote enough time to form it feasible. Once the strategy is in situ, execute it and keep moving forward until you've got a multi-faceted process for getting reviews from a variety of platforms.

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

We’d like to get to understand you.