How To Maintain Your Site and Marketing Safety?

Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many of us might imagine .

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a day to day , and people threats are diverse and plentiful.

Setting up a solid monitoring routine will offer you peace of mind and make your marketing strategy better informed and more predictable.

Here are five monitoring routines to line up:

1. Get Alerted When Your Site is Down

Every site however big or small are going to be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how briskly a brand is there to repair things and update their customers.

This is why monitoring your site and getting instantly notified when it's down is so important.

Pingdom is one among the simplest uptime monitoring platforms out there. What’s great about the answer is that there’s an choice to monitor your site from different parts of the planet , so you'll know if your servers are inaccessible from abroad, albeit it seems to be performing on your end.

Pingdom comes with statistics showing your uptime stats over time. If your site is usually down, it's worth talking to your hosting provider or switch to a replacement one.

There are more performance monitoring tools for you to see out if you've got a bigger website. It's also an honest idea to line up cross-device tracking using Google to watch if your site performs well on different devices.

2. Get Notified When Your Site is Hacked

Websites often get hacked by cybercriminals who create malicious software that’s installed on your site visitors’ devices without their knowledge. This software aims at gaining access to non-public information or to wreck the devices, usually for gain .

Malware harms your brand’s reputation, ruins your site’s organic visibility, and consequently impacts your bottom line.

Malicious attacks are quite common . I'm handling half a hundred various sites on a monthly basis, and that i have yet to ascertain one that hasn’t been suffering from a malware attack. In fact, in 2020 5.6 billion malware attacks were administered .

This aligns to the general state of digital security worldwide. Consistent with Aura, every 10 seconds someone becomes a victim of identity theft or fraud. This number just seems surreal. Unless you protect your site and its users, you're getting to face an enormous privacy-related reputation crisis of which we saw hundreds already.

Google Search Console is one among the fastest – and free! – ways to urge notified if your site got hacked.

There also are multiple security scanners to use just in case your site was hacked which will assist you find and take away malware.

3. Monitor Your Links

Links are paramount for online visibility, and sometimes losing a high-authority link results in a traffic loss, and in time organic position loss. Unless you're monitoring your backlinks, identifying a drag could also be next to impossible.

This is why monitoring your backlinks is so important for a safer and more predictable marketing strategy. It's often the simplest way to revive a lost link (e.g. when it disappeared thanks to a mistake , or a redesign).

Linkchecker.pro may be a useful gizmo that monitors your backlinks and notifies when something is wrong. Not only will the tool provide you with a warning of a disappeared backlinks, it'll also allow you to know if the link was changed to nofollow or if the linking page was canonicalized to a special URL. While there’s nothing to repair in some cases, of these records will assist you pinpoint a possible reason for lower rankings.

4. Monitor Your Bot Traffic

Malicious bot traffic can pose a significant threat to your site’s well-being. A explosion in bot traffic are often a symbol of a DDoS attack.

Bot traffic can hamper your site, it can indicate content scraping and data theft. ZDNet reports that malicious bot traffic is on the increase now that more and more businesses move their operations and marketing online.

If you would like to ascertain to see if your website is being suffering from bot traffic, then the simplest place to start out is Finteza.

5. Monitor Your name

Monitoring your brand mentions comes #5 on this list but not because it's the smallest amount important. In fact, I feel this is often the foremost essential item here because an efficient name monitoring routine helps with all the tasks above. Your active users and customers will promptly notify when:

• Your site is down

• Your page looks hacked

• Something isn't performing on your site

• Your pages are unusually slow, etc.

Conclusion

Digital marketing comes with many benefits including the power to expand your customer base beyond your area people and even going global. But there are challenges related to it also .

One of the most important challenges digital brands face is making themselves susceptible to multiple online risks, including security breach, reputation crisis, and sudden loss of rankings (and traffic).

Hopefully the above tools will make your digital marketing much safer and more predictable. Good luck!

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

We’d like to get to understand you.