How To Make Your Customer Feel Special?

Every time you switch around, some marketing stat blog post is telling you that it can cost upwards of seven times the maximum amount to accumulate new customers than to sell to your current buyers.

And sure, there are many alternative ways you'll lower that new customer acquisition cost. But wouldn’t it make even more sense to form your current, cheaper-to-resell-to, customers spend even more money?

Yeah, we thought so too. That’s why we put together this list of 4 simple ways you'll increase the value of your current customers. You’ve already gotten their attention. Now it’s time to urge them obsessed.

Bundle Bundle Bundle

Treat your products like they're going call at a winder storm. The more bundles, and more sort of bundles, you have, the more your customers are getting to get temped to shop for more. An excellent example of this is often the vacation bundle from Tushy.

For a small discount on everything, you get an entire collection of goodies in one purchase. This can be often used during the vacations or as a special sale offer, but having a couple of standby bundles (beginners bundle, themed bundles, etc.) can provide a more consistent offer for your customers.

Not only does this incentivize a bigger overall purchase, but it even gets your customer to undertake something they'll not have bought otherwise. And that may be their new favorite product.

Cart Abandonment Email

If you haven’t put items into a cart, realized you didn’t have your mastercard with you, closed the window, and immediately forgot you were ever getting to buy that thing, have you ever even online shopped?

But actually, sending your customers a reminder once they leave something in their cart can make an enormous difference in your follow-through rates. albeit they were just shopping , they were interested enough to feature it to their cart, which final nudge could also be what tips them over the sting to form the acquisition .

It doesn’t got to be complicated, and you'll send 1, 2, or more if you would like to. Just confirm to form it as easy as possible for your customer to urge back to their cart to see out.

Prime with Content

No matter what you're selling, the simplest thanks to keep your customers returning is to create and maintain trust. and zip boosts your trust factor quite great content that sets you up as an authority, expert, or maybe friend.

The trick is to make content that's specifically about the problems your customers are having. Do some research and find the questions your customers are asking, then answer them. Ensure to supply a ton of value, since that's the most effective way to boost your reputation together with your audience.

When you are running a purchase or mailing a suggestion to your list, confirm you're offering them valuable content for free of charge before ever posing for their information or money. They would be far more likely to spend (and spend more), if they know you'll deliver value, and that they trust you.

Follow Up

This one could also be last on the list, but it's arguably the foremost important trick to increasing your average customer value. Following up.

It seems obvious, but once you actually follow up together with your current customers, you stay top of mind. And that’s an enormous a part of what increases customer value. When your customers remember you, they're far more likely to shop for than once you seemingly drop off the face of the world .

Following up are often as simple as sending many thanks emails after they create a sale , and as complicated as sending out surveys or follow up automations. But those cart abandonment emails from just a couple of paragraphs up counts as following up. Even just sending regular communication and replying to DM’s and messages on social media counts as following up.

No matter how you follow up, just confirm to stay the chain of communication going and keep yourself top of mind, and you customers are far more likely to form more purchases.

Interested?

BOOST YOUR ROI TODAY

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.