How To Tackle Low E-Mail Open Rates?

Email fatigue may be a real thing, especially with the continuing pandemic.

Email marketing is way from dead, but it's getting harder and harder to urge your branded emails opened and clicked.

What is Email Fatigue?

As the name suggests, email fatigue is when an individual doesn’t want to read emails and feels more willing to delete, unsubscribe or send emails to spam.

Email fatigue are some things almost anyone feels from time to time.

Gone are the times when people would diligently click each and each unread email in their inbox to read what's inside.

Gone are the times when people would actually be looking forward to receiving a replacement email.

These days a full inbox is nothing new or exciting. And it's been getting worse.

Back in 2017, two thirds of usa citizens felt overwhelmed by the number of email messages they received on a day to day .

And who can blame them?

Same year, 85% of emails were found useless.

In 2020 email fatigue grew exponentially and for a clear reason: Most consumers were locked reception and every one of the brands started counting on email marketing because the prime (and often the only) thanks to confining touch with them.

Obviously, we were all overwhelmed in 2020 and it isn’t much easier in 2021.

Yet, email marketing remains one among the foremost effective marketing tactics.

Customers who buy products after clicking links in an email tend to spend almost 140% quite an average customer. As many as 50% of marketers claim that email marketing is simpler than social media.

Here’s how you'll overcome email fatigue and boost your email marketing strategy:

1. Send a Welcome Email

This one could also be a no brainer but many brands still fail to try and do that. Welcome emails still work, mostly because of the factor of recency. Your customers have just interacted together with your brand, in order that they will likely engage with and locate your email directly .

Welcome emails are highly effective: studies claim that welcome emails bring 320% more revenue than the other promotional emails.

2. Make The Most Of Marketing Personalization

It is astounding how many promotional emails I still receive that doesn’t even include my given name .

Yet, even the foremost basic personalization helps. Greet your customers with their name and you’ll find them far more willing to offer your message a try.

Go a step further and personalize your email by including products they viewed or added to cart , and you'll see even better results.

Case studies show that personalized campaigns bring almost twice as many opens and clicks as non-segmented ones.

Of course, this relies on how well personalization is completed , in order that per cent may even be higher. How well you are doing personalization obviously depends on your marketing partner or platform.

3. Treat Emails as Any Content Campaign

Any email marketing blueprint will recommend you sending great emails in order that your subscribers would anticipate to your next one.

Obviously, it's easier said than done.

However it's going to do if you modify your mindset: Treat each campaign as any content marketing asset out there. Consult with your customers’ needs, pains and interests. Research what triggers their interactions and find content ideas that might spur their curiosity.

Asking an honest question in an email subject then answering it in your email is one among the foremost effective ways to get more email opens.

4. Make Use of Video Content (But Don’t Overuse)

Another marketing trick that tends to figure in content marketing is using video content. Like every sort of visual content, videos combine the simplest features of two worlds: It makes information easier to process while being entertaining.

Videos work wonders when placed on landing pages, and that they do help emails to urge noticed.

It is a well known trick that including in an email subject tends to drive more opens and reads. Obviously, you can't overuse this tactic but sending a cheerful birthday video email or sharing an occasional video tutorial may do wonders to your open rate.

5. Establish Meaningful Email Triggers

Quite obviously, email fatigue is triggered by too many emails. So do your best to avoid hitting your subscribers’ limits.

It is a fine line between not letting your customers ditch you and being too aggressive with reminding them of your brand.

Normally, the subsequent routine helps build recognizability without irritating:

• A promotional email once a month

• A special day email (like “Happy birthday” message which was mentioned above)

• Automatic email reminding customers of an abandoned cart or a failed payment.

• Just about any email automation software will assist you set these up pretty easily. Just don’t overdo!

6. Be Really Empathic and Genuine

While empathy has always been an honest idea (not unique for marketing), lately it's more of a necessity than a recommendation.

And don’t attempt to fake it. During these trying times, your customers are more sensitive than ever. They're going to smell fakeness right away!

Depending on your business it also could be 100% necessary to deal with the elephant within the room. COVID-19 is on the minds of all folks , it’s okay to the touch on the topic just don’t exploit the situation!

7. Keep An Eye Fixed On Your Landing Page Performance

It would be quite disappointing if in any case that strategic planning you lose a subscriber to a broken link or a slow landing page. Lately consumers haven't any patience to attend for a page to load. They're also less forgiving when it involves interrupted browsing thanks to broken links or images.

With that in mind, confirm to click all the links in your email to make sure they work. Or better yet, make sure to link on a mobile device (which is where most emails are read and most emailed links are clicked).

And if you're inclined to be really thorough, run a fast on-page analysis to form sure there are not any broken links or images thereon page, also as no performance issues.

8. Keep watching Your Stats

Most email marketing solutions include analytics in some sort or another. More often than not, you'll see which campaign was a hit in terms of clicks and opens and which one seemed to get trapped by spam filters. After a couple of days of sending an email blast, inspect those numbers to urge some actionable insights for your next campaign.

Your on-site analytics are going to be an excellent help here also . You'll be ready to see which campaign drove the foremost conversions and which one did not deliver any tangible results.

Conclusion

Email marketing could also be far more challenging than what it had been a decade ago but almost any marketing tactic has been browsing transformation over the years, and more so last .

It would be weird to expect email marketing to stay an equivalent . But the great news is, marketing software has been evolving also letting you retain up with change and obtain before your competition. The key's to seek out a sensible marketing solution, so hopefully the above recommendations will help!

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