How Visual Content can get you more Traffic?

“Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the net, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is usually an enormous part of this equation, but that’s not what I’m getting to emphasize today.

Another likely contributor to the present problem may be a lack of understanding about how our brains process information.

I’ve always been fascinated with neuroscience, and decades of research have led to a stronger understanding of how our brains have evolved to try to do things efficiently. Once we encounter new information, the primitive parts (the reptilian or “crocodile” brain and therefore the limbic brain) kick in first to answer questions like, “Can I eat this?” and, “Is this a threat to my survival?” If the solution isn’t that straightforward, the primitive brain will decide whether to kick the new information up to the neocortex, which handles such processes as human language and reasoning.

That’s where visuals in your content come into play. You can’t go right for the neocortex and expect good results; you've got to catch the eye of the primitive brain first.

Seeing Is Believing

Imagine you’re searching the net, and you encounter a page with giant blocks of text and no images. Within nanoseconds, your crocodile brain says, “Whoa, this would be a painful read.” It then shuts down the will to read the page because there’s nothing there that commands your immediate attention.

Now, if that very same page features a picture of a delicious cake or a number of attractive people, your primitive brain perks up to ascertain what’s happening. Images like these speak to primal desires. To grab the foremost attention for your content, start by stimulating the primitive parts of the brain.

Think of your target audience’s neocortices as a club and their primitive brains like the bouncers. Visuals are your VIP pass. Without good visuals, you’ll usually end up on the door looking in.

Incorporating Visuals Into Content

Of course, you can’t just slap any visual into your content and expect results. You would like visual content to support the text and the other way around. Try these strategies to be sure you’re using visual aids to their fullest potential.

Stay Relevant

Don’t just put an image of a juicy hamburger on the page if you would like to market a replacement cement mixer. Spend a while brooding about the way to express your details with an enticing graphic. Research the successful posts on both your topic and your intended site for posting, and take your cues from what you see presented there.

Keep It Simple

Once you think that about what images you would like for your piece, consider ways to create them appealing to the primitive brain. Could you show a number of attractive people during this setting? Try to think a way to make your audience correlate with your visuals in a visceral yet positive way.

Get a Professional

Once you've got your idea ready, hire someone who has the talents necessary to supply a top-quality product. Get a graphic designer or another professional who is well-versed within the concepts of neuromarketing and visual storytelling.

Coordinate and Collaborate

To get all of your content working together, you would like your people to work together. Encourage your writers and visual artists to collaborate throughout the method rather than letting them work separately until the end.

Fit the Medium

A blog might not need many images, while professional presentation requires clean-looking charts and graphics. Choose visuals appropriate to the setting during which you would like to present them. Those crisp, mathematical charts may win you some investors, but on most general-interest blogs, they’ll just appear like more noise for your audience’s crocodile brains to ignore.

Don’t Overload

A few visuals bring attention to your content, but too many visuals make it hard to digest. Even worse, if you go overboard on images, people may need trouble loading the page and shut the tab before they ever read what you've got to mention.

Remember: Your visuals should simultaneously grab your readers’ attention and further the story you would like to inform. Appeal to the crocodile brain with catchy images, then hold the eye of the neocortex by providing quality content. If you'll do this, your content will finally get the eye it deserves.

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