LAW FIRM'S SEO CASE STUDY

In this case study, you’ll find out how in just six months we increased traffic to a law firm’s website by 800% and the way their traffic is now valued at $11,714 per month.

Law firms depend upon web traffic for leads but the amount of active lawyers has increased 15% over the last decade. Currently, to rank on Google and have a law firm’s website stand out from the gang , the SEO must get on point.

It didn’t require an enormous investment and it wasn’t as hard as you would possibly think.

Ready to find out how we did it? Let’s get into it!

Background

This Texas firm bent us at the top of 2019 to assist optimize its website. The website first launched in June 2015 and hadn’t seen much traffic growth in four years.

When they officially started using our managed SEO service, in October 2019, the firm’s organic traffic was just over 500 visitors a month.

They wanted to extend their online rankings to drive more qualified traffic to their website, ultimately getting them more leads and clients.

The SEO Audit

Our initiative with any client is to finish a full SEO audit of their website. We need to understand what we’re working with before strategizing and planning any campaigns.

Right away we knew that the legal industry was a really competitive space. Through our audit we acknowledged that to rank locally in their city for the phrase “law firm,” it had been getting to take an estimated 310 backlinks to urge inside the highest 10 spots.

The firm had some luck with landing backlinks on their own but it had been clear there was tons more work to be done. And fortunately, link building is our specialty.

“Easy Wins” Keyword Research

We work smarter for our clients by identifying “easy wins” keywords.

These are keywords the web site is already ranking for in positions 4-30. Since these keywords are already ranking near the highest , we will specialise in them for a few quick traffic jumps!

Once we identify these keywords we will use them strategically to enhance a client’s overall ranking.

We found a complete of 667 “easy win” keywords. a number of them had incredibly high search volumes and wouldn’t take much to rank within the Top 10.

Our client wasn’t buying ads for this campaign but we identified some valuable keywords during our research. The keyword “domestic violence charge in texas” had a cost-per-click or CPC of $90, telling us that if we could rank for the term, it might be very valuable.

While that dollar amount might sound astronomical, you've got to recollect that the legal industry may be a highly competitive space. When law firms are making thousands of dollars from clients, $90 (and sometimes much higher) is an investment they will easily make a return on.

Competitive Gap Analysis

Understanding what your competitors do provides valuable insights. A competitive gap analysis will help show you areas that your competitors do better than you in.

We found there have been 2,852 unique keywords not getting used by our client. Most of those were keywords having to do with marijuana laws, which was one among their legal specialties. We built content on their website that supported the keywords we found to start out driving targeted traffic.

What excited us even more about discovering these keywords was how they might help us generate ideas for blog posts for the client’s website.

The SEO Strategy

The reason clients love us is that we offer a complicated SEO strategy, a fanatical campaign manager, and full access to campaign reports.

With the guidance of their campaign manager, the firm took advantage of our services, where they received contextual links from authority sites. We paired that with our high-level links from our Guest post product. High-quality guest posts are one among the foremost effective ways to spice up your site up the SERPs.

Our guest posting product fit their campaign so well because it’s fully customizable. Clients can choose the blog length (500-2,000 words) and whether or not they want to specialise in getting published supported domain authority or the publisher’s website traffic.

We assured them results won’t happen overnight, explaining that SEO results often take weeks or months to require effect. But once they did, they were blown away.

Our Results

What we observed during this case study was textbook SEO.

The client’s organic traffic was within the 500s once we began their campaign in October 2019. Now (in May 2020) it’s over 7,700 visitors per month and continues trending upwards.

That’s an organic traffic increase of over 800%!

By employing a combination of our foundational link building and guest posts, we were ready to push extremely valuable keywords into the highest 10. We got a number of their marijuana and domestic abuse keywords onto page 1 of Google, contributing to the huge traffic spike.

The client’s referring domains increased by quite 1,000%!

This campaign was solely for organic traffic (no paid advertising). But it’s worth noting that the client’s traffic value jumped from approximately $550 once we started working together to $11,714 per month.

That means it might cost them almost $12K in paid advertising a month to urge an equivalent amount of traffic they're getting now with organic search! Take a glance at the worth growth below.

Conclusion

This firm came to us for help with boosting their rankings and traffic. We knew they’d be an excellent fit for our managed SEO program. Instead of purchasing our other products one-by-one, they were ready to cash in on an autopilot SEO campaign, crafted and managed by one among our SEO experts.

Link building is the key to good rankings and that we also knew that powerful guest posts would help move the needle. In the end, we boosted their organic traffic by over 800% and put them at the highest of the SERPs to assist them get more leads and clients.

Ready to learn more or get started? Book a free consultation with us now.