Marketing Channels you need to focus on

To help you identify which marketing channels you ought to distribute your content through, we’ve put together an inventory of the marketing channels to focus on.

Marketing Channels

1. Word of Mouth

2. Podcasts

3. Email

4. Social Media

5. SEO

1. Word of Mouth

Only 4% of consumers believe marketers practice integrity. So, what does a marketer do when the very people they have to influence don’t trust them? They have to believe their customers’ recommendations of their brand.

People trust customers over marketers because marketers have an agenda -- they promote their product or service to get sales. On the opposite hand, customers will only rave a few products or services if it truly benefited them.

To create the maximum amount word of mouth marketing as possible, you would like to remain laser-focused on developing the simplest product or service possible and providing top-notch customer service. In other words, you would like to serve your customers' needs before your own. Only then will your customers become a loyal, passionate tribe that will recommend your brand to their friends and family.

2. Podcasts

According to a content format study, people age 12 and older are taking note of online audio content at unprecedented levels. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks. There also are 14 million more weekly podcast listeners this year compared to last year, which is quite Guinea’s entire population.

The demand for audio content has exploded, but that doesn’t mean people will hear your branded podcast simply because it’s a podcast. Actually, they’ll only hear it if it can hold their attention and, ultimately, entertain them. Otherwise, producing yet one more interview-an-expert podcast like everyone else will only increase the noise flooding the web.

One of the simplest ways to slice into all that corporate clutter is by creating a show that features a unique concept and tells stories of real professionals in your industry. Consistent with researchers within the neuroscience field, storytelling is that the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. The human brain is programmed to crave, seek out, and answer well-crafted narrative -- that’ll never change.

3. Email

Wasn’t email alleged to die this year? And last year? and the year before that? The maximum amount as marketing gurus claim the ultimate nail of email’s coffin is forthcoming, the info tells us it’s not even close. In the U.S., email usage has grown every single year since 2012 and 91% of American internet users use email.

As of now, subscribing to your favorite online publications through email is that the best way to continue with their latest stories and news. And since it takes a mean of six to eight touchpoints to get a professional sales lead, persuading people to subscribe to your emails and, in turn, constantly consume your content will generate more leads and revenue for your business.

Growing an engaged, loyal subscriber base also speaks volumes about the standard of your content and its emotional resonance. Even if hoards of content saturate the web and most people’s inboxes today, people are still actively engaging together with your content, which may be a clear sign that they really value it.

4. Social Media

Most people surf social media to flee lifestyle, entertain themselves, and connect with others. Sometimes, though, brands forget why people use social media within the first place, blindly pushing their content to as many of us as possible.

With over 2.7 billion social media users across the world today, many brands have promoted their content on these platforms for years. But the recognition of social media has flooded each platform with tons of articles, photos, and videos, skyrocketing the availability of content while the demand for it's plateaued.

So how can brands traverse the noise? One strategy is to publish engaging videos, interact with fans the maximum amount as possible, and post content that doesn’t direct users to a different website, like insightful status updates rather than links.

5. SEO

Search engines are arguably the simplest marketing channel for acquiring attention -- most of the people discover new brands and publications through Google. In fact, consistent with Google, 89% of B2B buyers and 81% of internet buyers use search engines to research new products and services.

Search engines also are one of the very best converting marketing channels. Since people actively look for answers to their questions and solutions to their problems on Google, they’re likely to download your offer or check-in for a free trial if you'll provide them with what they’re trying to find.

To build a thriving organic presence online, consider implementing the pillar-cluster model into your blog. Using this strategy, you’ll create one pillar page that gives a high-level overview of a subject and hyperlinks to cluster pages that delve into the topic’s subtopics. This signals to Google that your pillar page is an authority on the subject.

Hyperlinking all of the cluster pages to the pillar page also spreads domain authority across the cluster, so your cluster pages get an organic boost if your pillar page ranks higher, and your cluster pages can even help your pillar page rank higher if they begin ranking for the precise keyword they’re targeting.

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

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