Maybe Personalization Is The Essence Missing In Your Business!

Personalization seems to be one among the most well liked buzzwords within the marketing world at the instant . However, not many of us have the adequate knowledge to do it effectively. Naturally, there’s tons of confusion around this idea .

What is Personalization in Digital Marketing?

Personalization is that the process of knowing the requirements , preferences, and interests of your current and prospective customers in order that you'll serve them exactly what they’re trying to find when they want it. When done right, personalization can assist you to engage customers better through relevant communications, offer exceptional customer experiences, boost loyalty and retention, and increase sales.

Boston Consulting Group predicts that by 2022, $800 billion in revenue is probably going to shift to the 15% of companies that get personalization right. So, here are some great recommendations on the way to use technology to form your personalization goals a reality.

1. Smart Content

Smart Content (also referred to as adaptive or dynamic content) refers to the aspects of an email, ad, landing page, or website which will be changed supported the past behavior or interest of a user. you'll consider it as content that’s tailor-made specifically for the person who’s viewing it.

Designate allows you to make smart content for your audience using their location, demographics, device type, referral source, and language as criteria. It does so using cookies stored within the browser of a visitor.

When someone visits your website for the primary time, Designate analyzes their device type, language, location etc. and if they meet any of your smart rules, they're going to be shown content that’s relevant to them. On subsequent visits, Designate uses their stored cookies to retrieve the knowledge and display relevant content supported smart rules you’ve found out .

These features are currently available to Designate and Professional customers. you'll create smart forms, CTAs, or rich text modules in emails, landing pages, or your website.

Here’s an example of smart content in an email from ecommerce brand Myntra. supported the products added to a user’s wishlist, Myntra sends them an email to remind them of those items and encourages them to form a sale . Such personalization helps to interact customers better and boosts sales.

2. Personalized Videos

Videos are one among the foremost popular sorts of content among users of all age groups today. on the average , people spend 6 hours and 48 minutes per week watching videos online. What’s more? the typical time spent by people watching videos has recorded a 59% increase since 2016.

The main reason why people love watching videos is due to their highly interactive nature. In fact, personalized videos are often the simplest sort of interactive marketing as long as messages through videos are retained better. It’s, therefore, no wonder that 68% of individuals prefer watching videos when it involves learning a few new product or service over text, infographics, ebooks, and presentations.

So, you'll leverage this highly engaging sort of media to realize your personalization goals. once you send a customized video to your customers or prospects, it can make them feel special and might encourage them to share it online to make a viral campaign.

3. AI Chatbots

Chatbots are nothing but automated programs designed to reside on applications like WeChat, WhatsApp, Facebook Messenger, or on sites that allow your visitors to access useful information or get support instantly. AI powered chatbots are great at engaging your leads and may help to supply them with a highly personalized experience.

For example, one among the simplest chatbots in Singapore are often seen on a co-living firm, Hmlet’s website. it's designed to assist users find a replacement home very easily. It begins the chat experience by asking a couple of inquiries to understand a user’s preferences and interests. It then assists you to seek out the knowledge you’re trying to find .

4. Exit Intent Pop-Ups

Did you recognize that just one of your first-time website visitors actually shall make a purchase? the remainder are simply trying to find information about your products or services or their prices and can leave as soon as thy’ve found it.

What if you'll capture a number of these leads? Here’s where a customized exit intent pop-up can assist you . These pop-ups would seem on the screen of a user whenever they plan to leave your site. Studies have shown that 35% of lost visitors are often re-engaged using these pop-ups.

OptinMonster is an example of a marketing automation software which will assist you create exit intent pop-ups easily and capture a number of the traffic on your website. the instant that users attempt to hit the X button on their browser, you'll display a pop-up that takes over most of their screen (so on capture their attention).

How to Make Your Personalization Goals a Reality

While personalization could be all the craze immediately , you want to not attempt to run before you'll walk if you’re new at the sport .

Are Your Customers Ready?

The first step towards this is to be able to understand your customers tolerably . Are they proud of your services? What would they such as you to enhance upon? The answers to such questions are often an excellent start line in understanding whether or not they're ready for personalization. You'll leverage tools like Qualaroo or SurveyAnyPlace to float such surveys and gather insights.

Consider the advantages and Costs

The other thing you would like to try to is to think strategically about what problems personalization can help to resolve. Personalization goes to involve tons of knowledge collection, analysis, and targeting which suggests that there'll be some serious complexities.

You’ll need an entire system to manage the info plus there'll be additional costs to manage customized content or experiences. So, you’ll got to think twice if the advantages of personalization might outweigh these additional costs and complexities or not.

B2B vs B2C Personalization

You need to also remember that B2B personalization are going to be more complex than B2C because there are several decision makers during a B2B sales process and therefore the customer journey is fragmented. However, it’s not impossible. The important thing is to form sure that you simply provide each stakeholder with personalized information and content that they could be most curious about .

Final Thoughts

No doubt that effective personalization offers an outsized number of advantages including better customer engagement and greater ROI. However, you’ll got to have a rigorous testing program ready before you begin .

Smart content, personalized videos, chatbots, and exit intent pop-ups are all pretty useful tools to possess in your arsenal but confirm both you and your customers are ready for them.

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage and convert target audiences across domains. Get in touch to know how we can boost your ROIs.