Must-Use Features For Email Marketing

After you check in for an email marketing app, you would possibly desire you’re starting with a blank slate. Albeit you've got a lengthy email list, it’s hard to understand the way to reach and connect together with your subscribers.

Maybe you’re already using email marketing apps, but you aren’t getting the foremost from your sends. During this article, we’ll show five top features that you simply should use in your email marketing app to extend open and conversion rates.

Why Send Email At All?

In a social-first world, it’s natural to ask: why send email at all? It may feel like an antiquated platform, relegated to communication with family and far-flung friends.

In reality, savvy digital marketers know that email may be a can’t-miss platform. It’s much more than a transactional channel to send purchase receipts and confirmations.

Here are just three of the explanations that you simply need email marketing as a part of your toolbelt:

You own the list. If you market on a platform like Facebook, you already know that you simply need to pay to plug . Albeit they follow and like your page, you’re on the hook to spice up your posts. Email marketing is civil right , and you’re ready to market to your list freely.

Email gets seen. The general open rate for email is eighteen . It’s impressive to think about that almost one-in-five recipients will see your marketing message – much better than blasting off social posts without promotion.

It feels friendly. Never forget: email may be a two-way communication tool. The reply button is merely a click away and could be the beginning of a conversation that results in a purchase.

With the assistance of an email marketing app, you'll cash in of all of those benefits. Let’s check out five must-use features and apps that assist you implement them.

Must-Use Feature 1: Segmentation

No matter what sort of email list you’ve built, here’s one thing I do know for sure: the audience is diverse. They have varying consumer preferences. They’re likely at different stages of the sales funnel.

Yet, so often, marketers treat the whole email list as if they’re flat people with an equivalent preferences. This is often a surefire way to reduce your open and conversion rates.

The solution? Segmentation! Divide your list into useful groups, then target your emails based on what you recognize about the segments.

Segment your audience on factors like age, average speed, cart contents, and more. You could even imagine sending fun emails supported the recipients’ location.

You’ll got to spend time brooding about howto capture this information to effectively segment. Maybe you catch on during check in , or conduct a survey later to feature the info after the very fact . Once you’ve got these data points, segmentation is straightforward in most apps.

Must-Use Feature 2: Autoresponders

Don’t consider your email app as a “send-only” tool that needs you to log in, type a message, and press send. The magic of recent marketing is automating your communications, which includes using autoresponders.

• Celebrations: who doesn’t love getting an email on their birthday? Taking a flash to send a reduction or acknowledge a user’s big day can spark a purchase .

• Reminders: with the proper email software, you don’t need to “babysit” your promotions and remind customers. Found out an autoresponder to make urgency and remind your audience of a limited time promotion.

• Follow-up: it’s an excellent idea to rekindle communication after a transaction. Maybe you employ this to invite a review or remind a member what your business does. Either way, it’s an automatic way to keep the conversation going.

• Web triggers: you'll send emails supported actions that users take. For instance , if a user fills out a form, fire off an email that helps you progress them to subsequent step in your sales funnel.

• Onboarding: we’ve all received simple sign-up confirmations, sure. A more powerful autoresponder to onboard your user is to send them suggestions on your top blog posts to see out, or other cornerstone content that they’re bound to inspect .

Must-Use Feature 3: Analytics and Reporting

There’s an excellent saying in business: “if you can’t measure it, you can’t manage it.” It’s a data-driven worldview that posits that understanding your audience improves your marketing.

The best email marketing tools offer you data. Which might mean tracking open rate, click-through rate, or more. Start tracking those trends in order that your future campaigns optimize for what techniques work.

Wix’s email marketing services present all the key metrics you would like to know the success of your campaigns.

Open rates and click-through rates are two metrics you'll track and monitor over time in these apps in order that your success increases over time. Track data, test what works, and keep iterating on your email strategy.

In addition, Analytics can provide you with data that allow you to watch team productivity, engagement rates, best times to submit emails and overall insight into what works and what doesn’t.

Don’t leave your email marketing efforts to guesswork and tribal knowledge. Instead, use the analytics and reporting built into your tool in order that you'll continually optimize your campaigns.

Must-Use Feature 4: Split Testing (A/B Testing)

Have you ever experienced email anxiety when emailing your audience? Symptoms include staring entirely too long at the topic line, rewriting the content over and over, and ultimately never sending the message!

This occurs once you want to send the right email to your list. It’s totally natural, but here’s the problem: it’s based entirely on gut and intuition. Those two “metrics” rarely cause results.

The solution is to split-test several versions of an email. Rather than erasing, re-writing and deliberating, let the info represent itself. Once you split-test an email, you create several versions with limited changes between each version.

Your email app will send a limited set of emails with each version of your campaign. After testing the open and click-through rates, most email apps will automatically choose the optimized version and send it onto the remainder of your list. That results in higher open rates across your list.

When you split test an email campaign, you let the info represent itself. It removes the friction of sending and provides you confidence that you simply made the foremost of your mail. Confirm to use this feature in order that your campaigns are optimized for your audience.

Must-Use Feature 5: Abandoned Cart

If you’re running an eCommerce shop, you don’t want to miss out on abandoned cart emails. It’s a sort of an autoresponder message that helps you create more sales.

How many times have you ever put a product in your cart, only to shut the tab and move onto another seller? This is often a transparent indicator that abandoned cart emails work as how to bring a buyer back to your site to potentially complete a purchase .

Abandoned cart emails tie into selling platforms like Shopify or Wix to assist keep a sales lead live . It’s a friendly reminder which will cause a purchase that you simply would otherwise miss. Use this feature to form the foremost of your email marketing.

Start Getting the foremost From Email Marketing Today

The five techniques that you simply saw during this tutorial are tried-and-true options to enhance your email marketing efforts. They assist take your list and make more click-throughs and conversions. Try these features to urge the foremost from your email marketing platform.

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage and convert target audiences across domains. Get in touch to know how we can boost your ROIs.