Optimize Your Facebook Page With These 7 Tips

The problem is that there’s no simple answer to translating Facebook likes into ROI. It all comes right down to months (and years) of building up your social media presence by a solid strategy. But before you begin working on that strategy and begin investing in ads, there’s some groundwork to be done. You would like to optimize your Facebook page to translate those efforts into actual clicks and conversions. You would like to set up your page to assist your new followers quickly understand what your business is about and the way it can help them.

Here are seven steps to steer you through the Facebook page optimization process.

1. Work on Your Page Details, a Checklist

Add a profile picture.

It’s far more important than your cover image because it'll accompany every page update, even when it’s shared to someone else’s timeline.

· The profile picture should be a minimum of 180 x 180 pixels (and square).

· The profile picture should be readable when viewed at 40 x 40 pixels (which is what it's like within the newsfeed).

Add a cover photo.

A cover photo may be a nice way to make your page more eye-catching.

· Try changing your cover photo seasonally or when your business has important news.

· Instead of a cover photo, you'll now use a video. It is often 20 to 90 seconds and will be a minimum of 820 x 312 pixels.

Enable a custom URL or “username” for your page.

A username helps people find and remember your page. Once you create a username, it appears during a customized web address (for example, facebook.com/yourcompany) for your page which makes it easy for people to type within the URL. It also helps a page rank higher for that username. Your username should match the name of your page as much as possible.

Always complete your “Description” field, ensuring you utilize all the allowed 250 characters for original content. Original content helps your page rank higher.

Add your website. this is often self-explanatory; we always want Facebook users to reach your site easily.

Bonus tip: Link to your page from your website, too. This may get that page rank higher for your business name, helping you in your reputation management efforts. (Here’s an excellent collection of icons to settle on from.)

Apart from the main components listed above, there's more information you can (and should) add:

· Your business contact details (phone number and email).

· Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.).

· A brief list of your products.

· Your professional awards.

· Your business story.

Let me elaborate the last item on the list in additional detail. While the description field will limit you to 250 characters, the business story section will allow you to tell more about your business. This is often very useful because the more original text you've got here, the more opportunities you get to rank your page for business-related search queries. You'll use this field to:

· Add legal disclaimers.

· Add a brief business FAQ.

· Describe your processes and services.

· Tell your founder’s story.

2. Select the Most Suitable Template

Facebook offers pre-made page templates to assist you optimize your page for the kinds of the business you're running, including:

· Services

· Shopping (This one has the built-in Shopping tab which allows you to feature products on Facebook.)

· Business

· Venues

· Non-profits

· Politicians

· Restaurants and Cafés

The template simply dictates the layout of buttons and tabs that are found most effective for specific business types. You can edit and customize them as many times as you wish after you choose one.

3. Select the Page CTA

Your page’s call-to-action is found below your cover photo. You'll choose a CTA from four main sections, so search for one that’s most relevant to your business:

· Book services

· Get in-tuned

· Learn more

· Buy or Donate.

To customize your CTA button, click it and choose “Edit Button.” There are many CTA options you'll choose between. Some samples of Facebook CTAs include:

· Book now

· Start order

· Call now

· Email now

For each CTA, you’ll need to add the foremost appropriate landing page where the user will perform the suggested action.

4. Add Page Tabs to Market Your Products or Services

Tabs are sections of your page’s content that appear below its name:

Standard tabs are Home, Posts, Videos, Groups, etc. However, you'll also add more tabs that better match whatever your business is about. for instance , you'll prefer to add the subsequent buttons:

Offers, to spotlight your current offers

Shop, to list the products you would like to feature

Services, to spotlight your services

To change the tabs, attend “Sections,” then to “Edit” and scroll to rock bottom of the page to look at the list of current tabs and therefore the choice to add a tab.

5. Upload Your (Hot, Seasonal, etc.) Products

Speaking of tabs, you'll found out a Shopping section and add your products, one by one, by specifying their names and costs and uploading their photos.

The huge advantage of doing that (apart from giving your Facebook audience a separate shopping section where they will access seasonal offers and hot deals) is that you simply are going to be able tag your products in your page photos and videos. This way, if your video goes viral on Facebook, people are going to be ready to click through to the merchandise listing right from within the video.

6. Enable Reviews

Nearly all potential customers consult online ratings and reviews before making a sale . i'm one among those customers, and I’ve noticed that Facebook reviews tend to be more positive than those on other platforms. this might flow from to the very fact that Facebook may be a very personal platform—people don’t go there first to vent their frustration at companies. On the contrary, they're there to speak to family and friends.

That being said, Facebook is ideal for publicizing your customers’ reviews. to try to to that, attend “Settings,” and click on “Edit” next to “Review” to permit visitors to review your page. If things fail (and which will happen to the simplest of us), you’ll be ready to switch those reviews backtrack going forward.

7. Update and have interaction

No optimization tactic can save your Facebook page unless you update it often and have interaction together with your audience. There are a couple of audience-building hacks you'll try:

Ask inquiries to engage your followers in discussions.

Post curated content (with the assistance of tools like DrumUp which saves plenty of time).

Upload short, well-annotated videos.

Stream live videos from (virtual) events.

Tag other business pages you (industry tools and non-profits).

Upload images (Collages, quotes, team photos, etc.).

You can use visuals to further market your business, without being to “salesy” or intrusive. i exploit Bannersnack to make visual content for my social media accounts. you'll create visuals in several sizes at a time and brand those images using your logo. Bulk editing may be a lifesaver!

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