Perfect SEO Score : 7 Secret Tips To Boost Your SEO!

Few digital marketers I’ve met enjoy reporting. It is often tedious, time-consuming, and frustrating once we realize our clients (or bosses) aren’t even reading them.

In reality, reporting can actually make or break the client relationship. you only need the skills to leverage your data for max impact.

1. Choose appropriate KPIs

There is no one-size-fits-all list of KPIs for SEO. To work out appropriate KPIs for your campaign, you want to understand your client and their business or product to work out truly valuable KPIs — try asking them this list of inquiries to kick things off. Next, start with a business goal. Does one want to extend purchases of a specific product? Grow brand awareness? Whatever it's the business has begun to try to do, choose an SEO strategy which will move them closer to their goal. Then, choose KPIs that correspond thereto strategy.

Example: A tutoring business sets a goal to double their leads for SAT tutoring sessions. To contribute to their goal, the SEO team decides to explore which search queries are performed before booking a SAT tutoring session. Appropriate KPIs for this strategy would come with increased rank position for targeted SAT keywords, increased organic traffic to SAT pages, and organic conversions on SAT goals.

2. Avoid jargon

As with any industry, SEO has its own language. Words and metrics that are common to you, are often indecipherable to your clients. When producing your reports, take the time to define, clarify, and even use analogies to assist your clients understand the info .

Example: Inbound links are an ideal example. Not only do they need another name (“backlinks”), but they're also often a source of confusion for non-SEOs. you'll explain that inbound links are links from other sites to you, acting like votes of recognition . The more you've got from relevant, high-quality sites, the more Google will trust you!

3. Choose helpful data visualizations

Even the simplest data are often spoiled by a nasty visualization, so choose charts and graphs that communicate metrics clearly, accurately, and in such a way that it leaves an impact. A number of the foremost popular options you've got to settle on from are bar charts (good for comparing categories of data), pie charts (good for showing parts of a whole), and line charts (good for showing changes over time).

Example: Say you chose to use a chart to point out the share of traffic from different referral sources, but you've got 20 referral sources that are each sending a near equal amount of traffic. Not only would this chart be cluttered (20 may be a lot of slices for a pie!), it might be difficult to grasp any meaningful takeaways.

4. Cut the clutter

Does your report include peripheral metrics that aren’t integral to your client’s success? Exclude them! Once you attempt to squish too many charts and metrics into one report, it can cause information overload. Rather than getting loads of information, like you expected, they're so overwhelmed that they get none.

Example: A software company features a goal of accelerating demo requests. because the SEO, you’ve decided to assist them reach that goal by improving the ranking and click-through rate of pages that are proven conversion drivers. Your reports should highlight KPIs associated with ranking, traffic, and conversions, and omit non-critical metrics like average time on page.

5. Give insights

Numbers are vanity metrics until they’re paired with insights. In other words, don’t stop at giving your clients the raw numbers. Extract insights from the information and communicate those in meaningful ways to your clients. Put yourself within the client’s shoes, and try to figure out, “How should I act on this information?”

Example: Rather than dropping during a metric like bounce rate and letting your client draw their own conclusions, try saying something like, “Your home page’s bounce rate is above average for mobile visitors. This might be because your load time on mobile is slower than industry standards. We recommend improving mobile page speed to help improve mobile bounce rate.”

6. Segment meaningfully

Grouping your data gives your clients a clearer picture of what’s happening with their website. You'll segment performance data by content type (ex: blog pages vs. landing pages), by audience (ex: India vs. Canada), or by goal (ex: informational pages vs. sales pages). This prevents the comparison of apples to oranges.

Example: You've got top-of-funnel goals for your blog posts and bottom-funnel goals for your landing pages. rather than lumping all of them together, report on metrics like rankings and traffic for your blog posts and conversion metrics for your landing pages.

7. Connect SEO success to business success

SEO is a means to an end. Your clients got to see how your success is contributing to the items they care about (revenue) otherwise you run the danger of a high churn rate. Before you send a report, ask yourself whether your clients are going to be ready to understand the connection between SEO metrics and their business’s success.

Example: Rather than saying “we got you ranking on page 1 for this keyword,” try “this new keyword ranking is bringing in 200 new visitors per month, which has led to a 25% increase in purchases.”

Follow these steps and you’re well on your thanks to having a client for all times .

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