Tips For Blog Content

Everyone knows how important blogging is for your business growth. Because the backbone of most acquisition plans, it’s a marketer’s dream to possess a fully-functioning, insightful blog that drives traffic, generates leads, and helps convert sales.

But in 2020, blogging can’t be the sole thing your business is doing.

Written blog articles are great—they’re easy to consume, informational, multifaceted, and very engaging when written well. However, with the amount of social channels out there that you simply can use to succeed in customers, expanding your content repertoire (and reach) is a crucial a part of every companies’ long-term content marketing plan.

Every platform, from your blog, to your Facebook and Instagram page, to your email list, features a unique way of reaching customers. But the content you produce must be even as well thought out because the messages you're trying to convey.

There’s many content types that you simply can create, counting on the social channel—it’s just knowing where to start out . And fortunately, there’s many statistical and anecdotal evidence to assist guide you to the type of content you would like .

But before you dive into the various sorts of content you'll make, it’s crucial to know why you would like to diversify your content portfolio.

The Importance of Content Variety

Sometimes you would like to expand beyond a blog post. And that’s essentially because your customers don’t always got to see a blog post.

Depending on where they're in your funnel, it’s possible they have to ascertain something entirely different—something simpler and interesting for where they're at.

The best thanks to start understanding this is often to know the Customer Value Journey. If you'll understand and memorize the steps within the CVJ, then you'll start to know what you would like to offer to your customer to assist them advance to subsequent step.

Hint: that’s not always a blog post. And here’s why…

Blog posts are a very effective content type within the Awareness Stage of the CVJ. They could help people remember your brand, learn what you are doing , and that they can hopefully learn something about the method about your industry, your business, or the precise problem you solve. Blog posts can even be good in other stages, but different stages involve different content.

For example…

In the Awareness Stage, short blog posts are effective in getting your brand known. within the Engage Stage, long-form blog posts are often effective because their informational and build credibility. But within the subscribe stage, a free blog post probably isn’t the content type you would like to accomplish your goal: getting your customers to subscribe and provides you their information.

For that, a lead magnet or piece of exclusive content would be far more effective and enticing to your customer that already knows who you're .

Once you understand how content works within the context of the Customer Value Journey, then you'll understand which content types are effective at each stage. Then all you've got to specialise in is creating valuable content.

Because everyone knows, the worth that your content delivers is what’s really important for generating customers.

(If you haven’t really nailed down your CVJ, or your Customer Avatar, you ought to do this as soon as possible before you write any longer content, blog or otherwise. That way, in content marketing and otherwise, you'll better understand the steps that you simply got to fancy achieve success .

And then you'll create all the content that they have to maneuver along the journey.

5 different types of Content

1. Videos

We’ve talked about it thousands of times before, but here we are to mention it again…

Videos are a particularly effective sort of content. In fact, video content could also be the foremost important sort of content to possess in 2021.

That’s because people are watching videos quite ever. The sudden rise of video was inevitable. But it’s grown in popularity so quickly that now every business has got to find out the way to continue .

And the ones that do have unbelievable content marketing success….

Just inspect the stats from other content marketers such as you . 80% of video markets said that video helped them increase sales and 87% said it increased traffic to their site. Video has been proven to get results—and the simplest part is that it’s multifaceted.

Video can inform, entertain, and captivate. It can do all 3 of these things at an equivalent time, and it also can do them exclusively. There are really no limits to what video can provide. That’s why, whether it’s a billboard , a how-to video, or anything in between, people use video such a lot .

Because of that, video are often effective at almost any point within the Customer Value Journey. But they’re truly effective within the first two steps of the CVJ, because they are doing an excellent job at building awareness and are extremely engaging.

You can find ways to use video afterward within the CVJ, like if you’re creating a challenge video to get excitement or customer testimonials to advocate for your brand.

2. Infographics

If you checked out that blog post, what did you think of the infographic?

I’ll be your first thought that it had been informational, unique, or aesthetically pleasing.

See, infographics are tons like blog posts, but they have one leg up on your typical blog.

They’re pretty to seem at.

People like infographics because they will deliver tons of useful information. They also make that information very consumable and straightforward to know . And clarity, quite anything, makes people want to shop for your product or use your service.

Infographics are great for generating engagement—just check out what we did with our video infographic. It adds another aspect to our long-form blog post, strengthening the post as an entire also because the information we try to convey. It’s also downloadable, so people can use it at any time.

Infographics will most certainly help people remember who you're and what you are doing . That’s mainly because there's such a lot your customers can get out of them. And with a touch creativity and an honest graphic designer (or a Canva account), they’re really not that tough to form .

3. Tools

The nice thing about tools as a content type is that they’re useful. The other nice thing is that they’re interactive.

The ability to interact with something and use it in your own unique way not only makes it useful, but it also makes it memorable. That’s why tools are such an honest content type: people can get value out of it, and that they can roll in the hay on their own accord.

In the same way that you simply loved using crayons for the primary time once you were a child , or an equivalent way our ancestors reacted to using the primary hammer, your customers should react an equivalent thanks to the tools you provide them. They’re cool, useful, and tangible.

The only problem is knowing what tool you would like to supply within the first place.

There is no right or wrong answer here because it’s entirely hooked in to what you are doing and therefore the problem you solve. For us, we created a tool that we call the Content Calculator that helps you understand and forecast your metrics (traffic and sales) based off the quantity of content you create. Pretty cool tool, right?

If you’re in digital marketing, maybe it’s a tool that helps your clients map their marketing plan. If you’re a private fitness trainer, maybe it’s a tool that helps your clients track their fitness and dietary habits. Truthfully, the choices are endless.

But, regardless of the tool, it’s best to use it to urge people to subscribe.

That means don’t provides it away for free of charge . If they aren’t going convince them to convert by purchasing it, they ought to a minimum of check in for your email list or offer you their contact information. That way, once they’ve gotten some value of your tool, you'll hit them with another offer which will reel them right back in.

And they’ll probably already such as you since your tool was so great.

4. Challenges

Challenges are great. They're inclusive, fun, exciting, and promote interaction between your brand and your customers.

And that last piece is why they're really useful. It’s also why challenges are totally different than the opposite 3 sorts of content above.

Challenges aren’t really meant to get new customers. It’s meant to stay your existing ones happy.

They can be an excellent thanks to keep your already happy customers engaged or re-engage some customers that perhaps haven’t purchased or opened your emails during a while. They permit your customers to truly accomplish something cool, while also keeping your brand at the front of their mind.

And if you pair your challenges with some prizes for the winners, then you’ll have people participating whenever .

The only issue is just like the one above: there's no challenge that works for everybody . They’re getting to entirely depend upon what your business is. For us, it’s marketing challenges that help our customers and partners learn a replacement skill or reexamine something in their marketing plan. Maybe it’s just showcasing the good work they’ve already done.

No matter what it's though, that's the top goal: showcasing your customers. It’s all about giving them something to accomplish then showing them some appreciation. That’s why they work rather well at the Excite stage.

Who said content was only for getting people interested? Even for somebody who has purchased from you 100 times, generating content for them can do wonders for your business (and customer retention rate).

5. Case Studies

Last but not least, case studies are an excellent sort of content to appeal to people all across the varied stages of your Customer Value Journey. That’s because everyone finds them enticing and interesting.

Whether you’re trying to succeed in new customers or ones that are with you for 10 years, people love success stories. They’re inspirational and provides something that your customers can strive toward, and that they also showcase the way that your product helped them accomplish something significant.

That makes case studies sound like customer testimonials. And although they're similar, there’s one very significant difference: they have to be about your customer, not you.

Although you ought to mention that they used your service, that’s not what your case study should be about. It should be about the cool thing or milestone that your customer was ready to accomplish. By making it customer-centric rather than business-centric, you've got the power to captivate your audience in your customer’s story. That’s only getting to increase their desire to accomplish something like that themselves.

And they’ll still associate their success together with your brand. If anything, they’ll want to finish up being subsequent case study that gets featured on your website.

Case studies can accomplish tons of things at an equivalent time, and they’re really no harder to make than a daily blog post. All you've got to try and do is reach out to your customer and ask them. If they’ve had tons of success, I promise that they're going to be quite happy to inform you about it.

Although blog posts are the backbone of most content marketing plans (and definitely shouldn’t be underestimated), there’s tons of content options out there which will assist you reach your audience in new ways.

If you utilize them, and roll in the hay effectively, you ought to haven't any issue making your business and audience grow.

Interested?

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