Top 5 B2B Digital Marketing Tips For 2021

B2B marketers have had tons of ups and downs within the past year, so smart and data-driven adjustments to their digital marketing plans are critical to approaching success. Advancements in technology, data, and digital channels have created a huge opportunity for B2B companies to innovate and grow like never before.

But to form strategic changes and to develop the most effective marketing plan, it's critical to possess current research and data to support your next steps.

Here are a couple of findings from the research study and the way the findings impact you.

#1: Customer connection is everything.

The most important objective for B2B marketers is increasing customer engagement, improving customer experience, and improving brand awareness.

As the digital marketing landscape continues to evolve, marketers have recognized that customers are not any longer satisfied with the B2B status quo; instead, they're investing in building a more personalized and experience-driven approach. An interesting, exceptional customer experience is fast becoming a non-negotiable a part of a B2B digital marketing strategy.

#2: Don’t overlook these digital marketing trends.

2020 presented a specific conundrum for B2B organizations: as traditional marketing strategies like conferences and networking-focused events became impossible, B2B marketers needed to seek out new ways to succeed in potential customers.

So it’s no surprise that brands embraced new social platforms, virtual events, and influencer marketing strategies which will open the door to new opportunities to drive brand awareness and grow new audiences.

Tip: the highest three marketing trends (new social platforms, virtual events, influencer marketing) are simpler once you develop a strategic plan for a way all three can work together. For instance, finding the highest influencers in your industry that even have a robust following on the new social platforms you're targeting will assist you optimize your top priorities.

#3: Budgets are rising .

B2B companies have historically underspent on digital, but that's changing. 2020 forced B2B brands to take a position in their digital capabilities, including necessary tech and tactics (social platforms, virtual events, influencer marketing, etc.) which trend looks likely to continue. Overall, 68% of B2B marketers expect a rise in digital budget within the coming months.

Tip: an outsized portion of the marketing budget goes to marketing technology. What would executives expect as they increase marketing technology budgets?

An integrated plan from marketing: How will technologies work together to satisfy specific goals and impact core business objectives?

Mapping investments to specific strategies, like customer engagement, customer journey, data quality, etc.

Collaboration between departments to urge the foremost out of tech investments.

#4: Large companies struggle to prioritize quality over quantity.

Producing quality content, improving customer experience, and delivering quality leads are the highest challenges for companies with annual revenue of quite $10M last year.

As organizations grow, priorities change—and so do the challenges facing marketers. Smaller B2B companies are far more focused on rock bottom of the funnel, but larger companies are more focused on marketing strategies related to moving up the funnel, pointing to quality content, and improving customer experience.

#5: ABM might be a game-changer.

B2B marketers who reported the foremost success from their digital strategies are more likely to possess an Account-Based Marketing (ABM) strategy in situ . ABM campaigns can cultivate engagement and drive conversion for high-value accounts by deploying targeted content and experiences. With the success that marketers are experiencing with ABM, expect ABM to still grow within the coming year.

Tip: Advanced segmentation is that the key to ABM’s success and therefore the ability to deliver a far better customer experience. Better segmentation can improve the performance of sales teams, emails, content programs, and ABM campaigns because every touchpoint is more focused and informative.

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