Top 6 Ad Platforms Except Google & Facebook

You want to extend the quantity of traffic coming to your site, solidifying your home in your industry and generating brand awareness. You would possibly also want to spice up leads, sales, and customer retention. Knowing that pay-per-click advertising is a superb option for all of this, you opt to line up some ad campaigns.

The next question you would like to answer is what advertising platform(s) you would like to use.

Most people default to Google Ads and Facebook Ads. These are extraordinary options and they’re popular for variety of solid reasons, including having plenty of customizable options, advanced features, and many of reach.

While these standard PPC platforms are incredible options which will definitely yield results, however, they definitely aren’t all that’s out there. There are an outsized number of other paid advertising options out there which will offer all of the advantages you’re looking for: brand awareness, brand lift, leads, sales, site traffic, and customer retention.

In this post, we’re getting to offer you a full look of a number of the most effective “alternative” advertising solutions, discussing 6 places that you’re not advertising but probably should.

1. Reddit

Reddit Ads are around for awhile, but they don’t get plenty of attention.

These ads work like your standard discovery ads. You must use targeting and/or retargeting options in plan to show your ad (which greatly resembles a typical reddit post with just alittle note identifying it as an ad) to the proper audience.

While Reddit isn’t a platform that’s overwhelmingly receptive to brands posing as users in plan to promote their own content, the users do accept official sponsored advertising. And when the ad has relevancy not only to them but to the subreddit they’re browsing, they’re even happy to click.

Reddit’s audience skews male, with 69% of users being male and only 31% female, but there’s a chance to succeed in users supported their interests and therefore the content that they’re excited about.

You can have your ad shown to users with certain interests, demographics, and locations. you'll also prefer to have your ad show in certain communities, or “subreddits.” An advertisement for invoicing software, for instance , could hit it out of the park during a subreddit like “small business.”

Reddit simply requires a picture and ad copy within the sort of a post title for your creatives, which you'll have already got from advertising on other platforms. This makes it easy to urge started, and a couple of quick tests can assist you assess if the platform may be a decent fit you.

2. Snapchat

It seems like it’s been a touch while since Snapchat was all front and center stage, right? Instagram Stories did admittedly snatch a number of Snapchat’s glory (and user base), and TikTok has now become the most important focus for younger generations eager to create fun, quirky, fleeting content.

Snapchat Ads, however, remains an choice to think about using if you've got a young-ish audience (think Millennials and younger).

Snapchat’s self-serve platform is straightforward to use, and can greatly resemble other social advertising campaign creation options that you simply could also be conversant in . It still has decent reach, too, allowing you to succeed in up to 36% of the US population.

Snapchat’s ads are fun, quirky, and incredibly valuable for brand awareness opportunities. You could show short image or video ads, but you'll also create sponsored lenses and geofilters, too.

This is a platform where the creative, goofy content are often celebrated, and it’s an excellent thanks to connect with new users during a fun way.

3. Outbrain

Outbrain isn’t connected to a social media platform, and in contrast to all the opposite alternative advertising options on this list, it doesn’t allow you to succeed in users of their own site.

Instead, Outbrain will show your content during a seamless way on high-authority, credible third-party sites. Think CNN, BCC, and more—trusted sites with large, engaged readerships. It’s a sort of native advertising, which frequently uses context and relevance to drive results.

The idea behind Outbrain is that you’ll show article-styled content (not necessarily just products or services) when users are already reading articles on someone else’s site. Since they’ve already sitting down and reading a piece of writing all the way through, it means they’re an engaged audience and certain during a physical and mental space to read another.

4. Spotify

There’s an honest chance that you’re already conversant in Spotify, a minimum of as a user. Spotify is an audible streaming platform, where users can hear music, podcasts, comedians, and more. They could do that for free of charge in exchange for hearing a couple of ads.

Spotify’s ad platform is wide-reaching, and it’s well-received by its user base. Users on Spotify are literally a touch more receptive to ads than they could get on other platforms, and a piece even gain respect for brands who prefer to advertise on the platform, which may be a win-win.

If you’re worried about creating voice-over audio ads for the platform, you don’t got to worry that either. Spotify features a free program that permits you to make a script, and they’ll do the remainder from there. You could approve the ad before it runs, ensuring it captures everything you wanted it to.

Spotify advertising is accessible and has some great targeting options, and minimum ad spend starts at only $250. It’s definitely a platform that brands should think about using , especially considering that there are over 141 million free subscribers.

5. Pandora

Like Spotify, Pandora is one among the OG streaming platforms, and they’re still going strong today with over 63.1 billion users. Pandora’s ad platform can assist you connect with them during a number of various ways.

Pandora offers display image ads, audio ads, and video ads. Image ads are the foremost affordable, but video ads can still be worthwhile even at the foremost expensive end of the range, costing up to $25 per 1,000 views.

One incredible advantage of Pandora’s ads is that they’re only getting to be displayed when users are presumably to be receptive. Image ads are only displayed when the user is actively watching the app’s dashboard, for instance , increasing the likelihood of ad results.

There are tons of incredible ad formats with this platform, so take a glance here and see if something may be a good fit your business.

6. Quora

This is a platform which will be really valuable, but it’s one among those places that you’re not advertising on statistically.

Quora is an incredibly popular question-and-answer site, and it’s got over 300 million unique monthly visitors. People are spending a piece of your time on the location asking, answering, and reading questions.

Quora’s self-serve ad system allows you to succeed in these visitors using targeting options to extend the relevance of your ad. You could show ads promoting your legal firm, for instance , to users who are actively trying to find lawyers with specialties that you simply offer.

This relevance is incredibly powerful, and it can even be wont to almost answer or address the first asking question if you get lucky. These ads are placed over or within answers, giving them that seamless appeal and increasing visibility. You could learn more about Quora Ads here.

Conclusion

Choosing the proper advertising platform to take a position ad spend in is a crucial decision. Keep in mind, though, that while many platforms do have minimum ad spend requirements, you'll still walk off from a platform if a comparatively small test doesn’t seem to point that it might be right for you.

Best case scenario, you discover an excellent new platform that works well for you, supplying you with a replacement channel that you simply can use to attach to new customers. Worst case, you chewed up a comparatively bit of ad spend to find out more about where you are doing want to take a position your funds.

Keep in mind, too, that you simply don’t got to choose just one of those ad systems when running your campaigns. You could divide up your ad spend, allocating different amounts to different channels. You could add these options on to what you'll already be doing with Google or Facebook Ads, and incorporate quite one channel at a time.

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