Transformation Of Digital Marketing To Modern Day Marketing

What Are Your Views?

Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? wouldn't it be filled with Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads?

Would the message be conceived by a genius of selling methodology, a pillar of the advertising industry who crafted a message so perfect, so undeniably inventive and clever that no administrator could refute it?

OR… wouldn't it be some goofy engineer with a twitter account, a real interest in his company’s objectives, an aggressive and highly public development strategy, and a willingness to share information (both good and bad) with the world?

To the consternation of each old-school marketer within the business, it’s the latter.

SpaceX, founded by Elon Musk, beat out both a contemporary tech titan (Blue Origin owned by Jeff Bezos) and an aerospace/tech powerhouse (defense contractor Dynetics) to win a contract for NASA’s new lunar lander. This was a feat so offensive to the competitors that they’re contesting the choice (could you imagine doing that publicly once you lost a bid?!?).

How could a comparatively new company beat their billion-dollar competitors? Yes, the bid was cheaper , but i feel the choice has even as much to try and do with SpaceX/Elon Musk’s understanding of the new world of selling because it does with the bid itself.

This new world has less to try and do with marketing channels and more to try and do with a holistic approach to marketing, business development, experience, and transparency. To place it simply, marketing has become genuine.

New Marketing Doesn’t appear as if Marketing Anymore

Marketing has changed and therefore the shift has been monumental. It goes beyond an easy evolution in marketing methods or channels. Using social media, email marketing, remote meetings, and online advertising is different from physical mailings, TV ads, billboards, and in-person conventions, but the change goes much deeper than that.

For many years the term “digital marketing” has mentioned the precise online platforms used for advertising and promotion—but it’s time to get older . After 2020, businesses have realized that failing to succeed at “digital marketing” means they aren’t really marketing in the least .

To be clear, we’re not saying that traditional, “offline” marketing is gone, or maybe smaller than it's been within the past. We’re saying that the times of separating online and offline marketing from one another are over, which strategies that employ segregated marketing approaches are much less effective than a more holistic approach.

Thanks to advances in technology, societal shifts in information propagation, and an involuntary leap toward online communication and remote working, modern businesses must now integrate their marketing approach to incorporate all sorts of marketing.

Further, that approach should be weighted toward the foremost effective and efficient methods with all subsequent methods used as support. Even so, all methods got to promote a centralized theme that reflects how the fashionable world consumes information.

The difficulty with this approach is that every marketing method (especially online marketing methods) have their own unique “language” that has got to be spoken during a genuine voice, alternatively they're going to be ignored and possibly scorned (probably scorned for platforms like Reddit).

Just like any system that must address a maturing global environment, complexity in marketing strategy has increased, and modern marketing leaders must create ways to evolve with it. Here we describe how modern marketing addresses today’s environment and customer, and the way an integrated marketing methodology is that the only thanks to adequately serve both.

The Last 20 Years Have Been Interesting

Before we delve into the precise ways in which businesses can reach potential customers with an integrated marketing approach, we'd like to know how the present environment came to be.

There were several pivotal events that have occurred since the year 2000 that have shaped the present marketing landscape. These events weren't necessarily momentous once they occurred, but have since changed the way businesses market themselves, and have created unique industries, professions, and corporations to serve them.

The current marketing environment are often explained with four key developments: tech monetization, internet speed and accessibility, remote working and live streaming, and therefore the editorialization of selling .

Tech Monetization

It may be hard to recollect a time when digital ads weren’t a “thing,” but if you’re over 25 years old, you almost certainly can.

In 2007 Facebook Ads was launched. The new service promised “a completely new way of advertising online,” and surprisingly, they weren’t exaggerating. Marketers now have more access to levels of demographic and visitor detail than that they had ever had before.

Even so, some large businesses still don’t even understand how they work.

Interested?

Designate has consistently increased conversion rates for its clients by engaging the most sophisticated metrics and tools to acquire, engage, and convert target audiences across domains. Get in touch to know how we can boost your ROIs.

We’d like to get to understand you.